Hai Bà Trưng District, Hà Nội City
Sometimes, the hustle and bustle of daily life have made you forget the beauty of leisure and simplicity. Therefore, Hà Trương, founder of Ikigai, wishes to unwrap those layers that covered the beauty edge that lies deep inside each individual's spirit. Coming to Ikigai, you will not only own high-quality and applicable products. You also feel faith in the beauty of leisure and peace deep inside.
Hà Trương believes that the "slow" fashion line, aiming at the core values of each particular will be the answer to her desire. Not following the trend, slow fashionistas love essential or minimalist items and focus on things that are hard to go out of fashion and have quality materials, durable over time.
In addition, the definition of "Ikigai" originally comes from Japan, which illustrates a way of finding out your meaning in life, as the reason for you to wake up every day. Ikigai was born to provide designs representing the precious and necessary pause notes on daily life. You can see that each item at Ikigai not only has aesthetic values but also a statement for a lifestyle that is free and broad-minded.
Besides being a clothing label, Ikigai always forwards to green and sustainability. From the materials to the techniques, all are ensured health, safety, and eco-friendly.