Vietnamese souvenirs are more than just gifts—they're cherished mementos that evoke lasting memories of a vibrant land and culture. But what do travelers really love to take home from Vietnam? Chus has compiled this list of the top 10 most-loved Vietnamese souvenirs based on what tourists frequently search for, buy, and recommend.

Why Tourists Fall in Love with Vietnamese Souvenirs

Vietnam is known for its richness in traditional crafts, flavorful delicacies, and cultural heritage. Visitors are often impressed by the beauty and depth of Vietnamese-made gifts. From high-quality ceramics to aromatic coffee and intricately woven bamboo goods, these souvenirs are not just items—they’re meaningful reminders of an unforgettable trip. Each gift offers travelers a way to connect with Vietnam long after they leave.

Top 10 Vietnamese Souvenirs Tourists Love to Bring Home

1. Nón Lá – A Cultural Icon of Vietnam

The Vietnamese conical hat (nón lá) is a timeless symbol of grace and tradition. Handmade from palm leaves, it’s light, practical, and steeped in cultural heritage. Many tourists choose it as a unique and photogenic souvenir to represent Vietnam.

Conical hats – one of the most globally loved Vietnamese souvenirs

Conical hats – one of the most globally loved Vietnamese souvenirs

2. Bát Tràng Ceramics – Artistry from a Historic Village

Renowned for their intricate patterns and durability, Bát Tràng ceramics are beloved by visitors for their charm and utility. Whether it’s a tea set or a decorative vase, each piece reflects the delicate craftsmanship of Vietnamese artisans.

3. Bamboo and Rattan Crafts – Handmade Elegance

From baskets and trays to woven lamps, these handcrafted goods showcase Vietnam’s natural materials and artistic traditions. Tourists love their earthy beauty and often bring them home as practical yet aesthetic gifts.

4. Vietnamese Phin Coffee – A Taste Tourists Remember

Vietnam’s signature drip coffee, made with a phin filter, leaves a lasting impression on visitors. Its strong, rich flavor and charming brewing method make it one of the most sought-after edible souvenirs.

Vietnamese coffee with a phin set makes a delightful gift for international friends

5. Vietnamese Tea – A Subtle and Sophisticated Gift

Whether it’s West Lake lotus tea or green tea from Thái Nguyên, Vietnamese teas offer a fragrant taste of the country’s refined tea culture. Beautifully packaged with optional ceramic teapots, they make elegant gifts, especially appreciated in Asian and European countries.

6. Brocade Accessories – Colorful Culture in Every Stitch

Handcrafted by ethnic artisans, brocade bags, scarves, and clutches come in bold patterns and vivid colors. Tourists are drawn to Vietnamese brocade for their cultural richness and unique designs that reflect Vietnam’s diverse heritage.

Tote bags made of brocade – a traditional souvenir loved by tourists

Tote bags made of brocade – a traditional souvenir loved by tourists

7. Áo Dài – A Graceful Vietnamese Keepsake

Elegant and timeless, the Vietnam áo dài is more than clothing—it’s an expression of Vietnamese beauty. Many female tourists or those buying for loved ones choose áo dài for its soft silk, elegant shape, and cultural symbolism.

8. Food-Themed Keychains – Cute and Quintessentially Vietnamese

Miniature versions of Vietnamese street food—like phở, bánh mì, and gỏi cuốn—made into keychains are a favorite among younger tourists. They’re quirky, compact, and a playful way to share Vietnamese cuisine with the world.

You may also like: 13 Must-Have Bánh Mì Souvenirs for Vietnamese Food Lovers

9. Landmark Postcards – Capturing Vietnam’s Beauty

Vietnamese postcards featuring places like Ha Long Bay or Hội An Ancient Town are lightweight yet meaningful. Tourists often buy them to send notes or keep as snapshots of their travel experience.

Postcards of Vietnam’s iconic sites are meaningful and unique souvenirs

Postcards of Vietnam’s iconic sites are meaningful and unique souvenirs

10. Paper Fans – Lightweight and Full of Charm

Paper fans decorated with traditional motifs are both functional and decorative. Handmade and easy to carry, they appeal to travelers looking for souvenirs that are affordable and deeply cultural.

Where Tourists Buy the Most Authentic Vietnamese Souvenirs

To shop like a savvy traveler, visit traditional craft villages like Bát Tràng (ceramics), Phú Vinh (bamboo), or Hà Đông (silk). For those short on time, reputable souvenir shops in major cities are also great options.

Prefer to shop online? Head to Chus.vn for a curated selection of authentic Vietnamese gifts, including postcards, teas, coffees, and handicrafts. Each product is carefully packaged and thoughtfully designed—perfect for shipping or gifting to friends abroad.

FAQ: What Tourists Want to Know About Vietnamese Souvenirs

  • What souvenirs do tourists usually buy in Vietnam?

Popular picks include áo dài, conical hats, Bát Tràng ceramics, local teas, and phin coffee sets—gifts that are both beautiful and culturally meaningful.

  • Which Vietnamese souvenirs are easiest to pack or ship?

Compact gifts like keychains, fans, postcards, and packaged coffee or tea are ideal for long trips or international shipping.

  • Can you send Vietnamese food or drinks abroad?

Yes! Teas, coffee, nuts, and candies can often be shipped. Be sure to check the customs rules of the destination country to ensure smooth delivery.

Also read: 10 Travel-Friendly Vietnamese Gifts & Souvenirs To Bring Home

Conclusion

These 10 most-loved Vietnamese souvenirs are traveler-approved for good reason. They’re beautiful, meaningful, and full of cultural depth. Explore more authentic, Vietnamese-made gifts at Chus.vn—where you’ll find the perfect way to share Vietnam’s soul with the world.