De Lab, a coffee brand established by Pham Thi Phuong Thao, sources its beans exclusively from the Bao Loc region in Lam Dong, Vietnam. The name itself evokes a sense of meticulous experimentation, similar to "The Lab." De Lab specializes in premium coffee, meticulously crafted through a rigorous farming and research process to achieve the perfect cup, adhering to the highest standards. Their philosophy embodies the "farm-to-cup" concept, ensuring the journey of each bean translates into a cup brimming with enticing aromas.

Beyond the beverage itself, De Lab operates with the motto "Not only coffee, but also community." They aspire to cultivate a community of coffee enthusiasts, individuals passionate about the humble bean and its surprising depth of flavor. Their dedication to creating a truly exceptional coffee experience stems from a focus on sourcing the highest quality beans and implementing meticulous processing methods. Through this process, the De Lab team has discovered the hidden complexities of coffee, characteristics often unknown to the casual consumer.

Therefore, De Lab strives to introduce you to new faces of coffee, unique flavor profiles, and ultimately, unforgettable moments of savoring Vietnamese coffee at its finest.