Marina Tran-Vu wants to find the optimal solution to reduce plastic straws and be eco-friendly. Born and inherited a Western education, she noticed that in major countries such as the United States, Canada, Australia, or Europe, paper straws are the solution to substitute for plastic straws. However, this product quickly disintegrated and mixed in the user's drink. Stainless steel or glass straws can be reused but are inconvenient to carry.

Meanwhile, the natural resources of Vietnam's agriculture are enormously diverse. These materials can produce sustainable products and are eco-friendly. Since then, Marina Tran-Vu decided to start up with EQUO. EQUO specializes in providing eco-friendly products, and straws are the first product line of the brand.

With 100% natural ingredients, no plastic, no chemicals, and no preservatives, EQUO’s products are compostable and safe for users' health. Therefore, you can continue to use disposable products from EQUO without harming the environment.

Besides, the raw materials are produced in many different provinces and cities. They take advantage of local raw materials such as rice flour from Sa Dec village, coconut water from Ben Tre coconut, etc. Intangibles contribute to creating more jobs and increasing incomes for local people.

With the same motto: “Small solutions, big impact”, EQUO hopes to spread positive message about environmental protection and towards a sustainable lifestyle to the community.