Kofuku: “Bring Happiness Home” with heartfelt scented candles

Kofuku's motto, "Bring Happiness Home," highlights the idea that their handmade scented candles carry a bit of joy to your living space. Now, let's find out why the candle brand thinks that way in a Talk with Chus interview. This time, Kofuku's founder, Ms. Minh Thùy, unravels the artistry behind these “happy” scented candles.

1. Why did you establish Kofuku?

Kofuku's journey began during a phase when I felt the most disconnected and aimless. It was during this time that I devoted myself to uncovering my core values. Starting from a small 22m2 space, I immersed myself in studying, learning, and experimenting to create cement and scented candles until I achieved success. This journey lasted around a month and a half, filled with challenges. However, my determination to uplift myself pushed me to make daily efforts. Although there were times when I felt discouraged and weary from managing everything by myself, it was also these difficulties that made the outcomes truly worthy.

2. What is the biggest inspiration for Kofuku scented candle designs? 

Kofuku takes its name from the Japanese word 'kōfuku' - '幸福,' which translates to happiness. It is also the inspiration for shaping this brand. Kofuku often embraces the philosophy of 'Wabi sabi,' which appreciates the beauty of imperfections. Such imperfections are showcased through the appearance and materials of the candles. Crafted from cement, the candle jars adopt a simple, rustic, and weathered allure. They may bear scratches and gather dust more easily, yet they exude a captivating uniqueness.

The wish of both myself and Kofuku is that when you hold these scented candles in cement jars, you'll discover a piece of yourself within. You are not perfect, but by accepting and embracing your imperfections, you will feel true happiness. 

3. What makes Kofuku scented candles different?

The most remarkable feature of Kofuku is its focus on personalizing candles. In addition to engraving names and messages, Kofuku offers additional hidden text options for conveying secret messages. Moreover, for every special holiday and festive occasion, Kofuku presents some more candle versions, such as red jar for Christmas and black jar for Valentine's Day besides the traditional cement jars. 

For example, during the 2022 Christmas season, Kofuku introduced a special choice - a candle put in a wooden box that can play music. Your message not only shows via visual or scent but also through sounds. 

4. Why do you collaborate with CHUS?

While there are many e-commerce platforms in Vietnam, CHUS stands out as the go-to place for quality, handcrafted items on an artisanal level. Additionally, I am impressed by the genuine commitment CHUS shows while supporting vendors, which demonstrates through how they communicate, set up online shops on chus.vn, as well as listen to feedback from customers and partners. 

Each essential oil scented candle in the cement jar is meticulously crafted with Kofuku's dedication and passion. If you're unsure about what gift to get for your loved ones and friends on special occasions, why not give Kofuku, a place to find “happy” scented candles”, a try?