Born and raised in Ca Ty Port (Phan Thiet city), Mr. Tran Ngoc Dung has always held a deep-rooted love for his hometown's fishing village culture. One of its most enduring traditions is the making of fish sauce making. 

Dating back nearly 300 years, the name of the brand originated in an ancient fishing village in Phan Thiet, where fishermen would extract pure rin fish sauce (first press fish sauce) from wooden tent barrels and transfer it into ceramic pots (called “Tin”). 

This unique tradition can be traced back to the Cham people, who adopted it from the Romans. It then was inherited and passed down through generations, reaching the hands of the esteemed eight-ranked mandarin Tran Gia Hoa. With his dedication and expertise to preserve this process, he is recognized as the father of making fish sauce in Phan Thiet and Vietnam. 

With every batch of rin fish sauce, Mr.Dung and his brand wishes to not only preserve his hometown’s traditional craft village, but also promote the exquisite flavor of Vietnamese fish sauce.