5 Product Naming Mistakes Every Seller Should Avoid on CHUS

Did you know that your product name is the first "door" that determines whether customers will click into your shop or not? On CHUS - an e-commerce platform specializing in handmade gifts and Vietnamese cultural products, naming your products correctly is more important than ever. A great name doesn't just attract customers but also showcases the cultural value and craftsmanship of handmade products.

However, many sellers on CHUS are still making basic mistakes that cause their products to get "lost" in the sea of goods. According to statistics from Vietnamese e-commerce platforms, products with non-SEO compliant names won't be prioritized in search results and may even be removed for policy violations. Let's explore the 5 most common mistakes and how to fix them!

Seller brainstorming ways to name products to attract customers

Why Are Product Names So Important?

Product naming plays a crucial role and is considered one of the most important marketing decisions. An impressive name will stick in customers' minds and last long-term. On the other hand, a bland name will make it hard for customers to remember and understand what the product is about.

If your product name is SEO-friendly and contains keywords that customers are searching for, your shop's items will appear first in search results. This is especially important for handmade products rich in Vietnamese culture like those on CHUS.

A good product name is like a key that opens the door to success

Mistake 1: Using Duplicate or Too Generic Names

Common Problem

This is the most common mistake that new sellers make. Many tend to name their products like "Silk Scarf," "Wood Painting," or "Ceramic Statue" without adding any detailed information. These overly generic names cause products to get "buried" in search results.

The consequence is that customers can't tell what's special about the item, leading to low click rates and decreased sales. Especially on CHUS with thousands of handmade products, standing out from the crowd becomes extremely important.

How to Fix It

Instead of using generic names, add detailed information using this golden formula:

[Product Type] + [Material/Origin] + [Special Features] + [Size/Specifications]

Specific examples:

• Wrong: "Silk Scarf"
• Right: "Van Phuc Silk Scarf with Traditional Lotus Pattern, 180x90cm"

The difference between bland and outstanding product names

Mistake 2: Not Including Search Keywords

Common Problem

Many sellers tend to name products based on feelings or being too "artistic" while forgetting what keywords customers will actually search for. For example, naming something "Traditional Beauty" instead of "Silk Ao Dai."

When product names don't contain keywords that customers commonly search for, the product will be hard to find in search results. This significantly reduces traffic and sales opportunities.

How to Fix It

Step 1: Research Popular Keywords

First, find out what keywords customers commonly use when searching for similar products:

• Birthday gifts, wedding gifts, housewarming gifts
• Vietnamese handicrafts, handmade Vietnam
• Hanoi lacquer paintings, Bat Trang ceramics
• Silk fabric, ethnic brocade

Step 2: Integrate Naturally into Names

After having a keyword list, incorporate them into product names naturally, without forcing:

• Wrong: "Beauty of Ceramics"
• Right: "Hand-painted Bat Trang Ceramic Vase, Meaningful Housewarming Gift"

Step 3: Use Synonyms

Don't forget to use synonyms and local terms to increase chances of being found. For example, "canvas fabric" can also be called "cotton canvas," "handmade" can be replaced with "handcrafted."

Pro Tip for Sellers

Put yourself in the customer's shoes and ask: "If I wanted to buy this item as a wedding gift, what keywords would I type in the search box?" The answer will help you find the most suitable keywords.

Keyword research is like making a roadmap for customers

Mistake 3: Not Clearly Stating Purpose and Usage Occasions

Common Problem

Handmade products can often be used for many different occasions, but many sellers don't specify this in their names. Customers have trouble imagining when and how to use the product.

When customers don't know what a product is for, they hesitate and ultimately don't buy. Especially with gifts, not clearly stating usage occasions means missing many sales opportunities during holiday seasons.

How to Fix It

Clearly State Specific Uses

Point out that the product can be used for home decoration, corporate gifts, travel souvenirs, or birthday and wedding presents. This helps customers easily connect with their own needs.

Identify Target Users

Also specify if the product is suitable for men or women, children or adults, businesses or individuals. This helps narrow down the customer base but increases accuracy.

Real Examples:

• Wrong: "Ebony Wood Tray"
• Right: "Traditional Hue Ebony Wood Tea Tray, Gift for Boss and Business Partners"

Benefits of Doing It Right

Product names that are clear about their purpose help customers make purchasing decisions more easily. This increases conversion rates from views to orders, while also helping to clearly position the market segment the product targets.

Customers easily find suitable gifts when the purpose is clear

Mistake 4: Overusing Promotional Words and Special Characters

Common Problem

Some sellers tend to use words like "HOT," "SALE," "SHOCKING DISCOUNT," "BEST SELLER" or add too many exclamation marks and special characters. They think this will attract more customers.

According to e-commerce platform regulations, product names containing clickbait words, icons, and special symbols won't be displayed and won't be prioritized at the top of search pages. The product might even be removed for policy violations.

How to Fix It

Completely Avoid These Words

Don't use promotional words like "hot," "sale," "discount," "best seller" along with special characters like !, @, #, $, %, ^, &, *, ~. Writing the entire title in caps should also be avoided as it will increase display time while lowering rankings.

Replace with Valuable Information

Instead of using promotional words, focus on actual product information, outstanding features, origin, and quality. This not only complies with regulations but also builds customer trust.

Examples:

• Wrong: "???????????????? HOT SALE AO DAI !!! 50% OFF ⭐⭐⭐"
• Right: "Hand-embroidered Silk Ao Dai with Lotus Pattern, Traditional Hue Style"

Why Compliance Matters

Following regulations not only helps products get displayed but also shows seller professionalism. Customers will trust shops with serious presentation more than those with noisy "street vendor" styles.

The difference between "street vendor" and professional product names

Mistake 5: Ignoring Technical Information and Quality Details

Common Problem

Handmade products need to show craftsmanship and quality, but many sellers forget to mention specific materials, detailed dimensions, production processes, or origins.

Customers buying handmade products usually care a lot about quality and origin. Lacking detailed information reduces credibility and customers might switch to buying from places that provide more complete information.

How to Fix It

Add Detailed Technical Information:

Include information about materials, dimensions, and important specifications in the product name:

• Material: what type of wood, fabric, production technique
• Dimensions: length x width x height (in cm)
• Weight: if the product is large
• Main colors: help customers visualize

Show Origin and Quality:

Also mention origins from traditional craft villages, experienced artisans, and special production processes. This is exactly the strength of Vietnamese handmade products on CHUS.

Improvement Examples:

• Wrong: "Feng Shui Statue"
• Right: "25cm Hand-carved Southern Vietnamese Fragrant Wood Laughing Buddha Statue from Dong Ky Craft Village"

Detailed information increases the value and credibility of handmade products

The Golden Formula for Naming Products on CHUS

After understanding common mistakes, here's the perfect formula every CHUS seller should apply:

[Product Type] + [Material/Technique] + [Origin/Craft Village] + [Outstanding Features] + [Purpose/Gift Occasion] + [Technical Specifications]

Formula Application Examples

Before applying:

• "Beautiful Painting" → too generic, no information
• "Handbag" → lacks details, hard to distinguish

After applying the formula:

• "Hand-painted Hanoi Lacquer Painting of Ha Long Bay Scenery, Foreign Tourist Gift 40x60cm"
• "Sa Pa Ethnic Brocade Crossbody Bag with Traditional Patterns, Travel Souvenir for Women"

The difference is so clear that customers can understand the product just by reading the name, from materials and origin to purpose.

The perfect formula turns product names into attractive "stories"

Final Checklist Before Posting Products

Before clicking "Post for Sale," check yourself against this list to ensure your product name meets standards:

Content-wise:

• Does the name contain keywords customers commonly search for?
• Have you clearly stated materials and origin?
• Can it show purpose and usage occasions?
• Is technical information complete?

Technical-wise:

• Are you using promotional words and special characters?
• Is the name an appropriate length (60-120 characters)?
• Can it showcase Vietnamese culture and handmade values?

If everything passes, you have a perfect product name for CHUS!

Checklist is like a roadmap to seller success

Conclusion

Naming products on CHUS is not just art but also science. A great name will help Vietnamese handmade products shine with their deserved value. With products rich in Vietnamese culture like those on CHUS, this becomes even more important.

Apply these 5 fixes right away so your product names not only attract customers but also convey the story and special value of traditional Vietnamese handicrafts. When done right, you'll see views, conversion rates, and sales increase noticeably.

Wishing CHUS sellers impressive product names and success in promoting Vietnamese handicraft culture to the world!

CHUS - Connecting Quality Vietnamese Brands