Hội An City, Quảng Nam Province
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In 2015, Danish entrepreneur Frantz Byrch Pedersen came to Vietnam searching for bamboo for his "Not Just a Bottle" project and immediately fell in love with the culture, food, and people. However, the alarming reality of plastic pollution - Hong Kong's 6 million plastic bottles discarded daily and Vietnam where 75% of waste ends in landfills—compelled him to act.
"Not Just Plastic" was established in 2018 as a social impact initiative, featuring handcrafted sunglasses made from 100% recycled plastic in Vietnam. The brand delivers not just stylish accessories but powerful symbols of sustainable living.
They've created a circular economy for plastic waste through partnerships with 10 schools, 125 F&B partners, and hotels, transforming seemingly worthless materials into creative inspiration. "Not Just Plastic" is more than a brand - it's a green revolution gradually changing our relationship with plastic.
Founded on love for Vietnam and concern for the environment, this Danish social impact company proves that conscious entrepreneurship can create beautiful products while addressing one of our planet's most pressing challenges.
