Case Study 2: Schneider Electric and the Journey to Find Sustainable Corporate Gifts

Have you ever wondered what makes a corporate gift truly memorable? It's not the price tag, but the story behind it. Just like that Rolex watch your grandfather left behind, or the traditional conical hat your grandmother gave you - these gifts become treasures because they carry the giver's heart.

In today's business world, finding a gift that's both meaningful and aligns with sustainability trends is no easy task. Especially when you're Schneider Electric - a corporation honored as the "World's Most Sustainable Company" for the second time by Corporate Knights.

This is the story of a journey to find the perfect corporate gift

Schneider Electric - When Even "Giants" Face Tough Challenges

"They wanted a gift that would showcase the company's sustainability spirit," a CS team member recalls. "But at the same time, it had to carry Vietnamese essence so their partners could learn more about the culture where we work."

Schneider Electric isn't your average company. With 200 years of history, they're a global expert in energy management and automation across more than 100 countries. Their "Life Is On" mission isn't just a slogan - it's a real commitment to a sustainable future.

When a corporation like this chooses corporate gifts, they can't simply buy a few branded pens or tote bags. Everything must align with the company's core values.

Schneider Electric - a 200-year-old corporation that always puts sustainability first

The Complex Challenge: "Green," "Vietnamese," and "Impressive" All at Once

You might think finding corporate gifts is easy. Just Google it, and you'll get thousands of results. But try putting yourself in Schneider Electric's shoes:

First requirement: Must be "green" In an era where 45% of consumers are willing to pay more for sustainable brands, choosing eco-friendly gifts is no longer optional - it's essential.

Second requirement: Must be "Vietnamese" This wasn't a project in Singapore or Thailand. Partners wanted to experience Vietnamese culture through the gift. Items "manufactured in China" with Vietnamese logos just wouldn't cut it.

Third requirement: Must be "impressive" Schneider Electric's partners aren't small businesses. They've received countless gifts from other companies. How do you create a different impression?

The three criteria of "green - Vietnamese - impressive" created a complex challenge for Schneider Electric

Finding CHUS - When the Solution Was Already There

After researching many suppliers, Schneider Electric's team discovered CHUS through the website and the bamboo gift products CHUS already had available.

Why Choose Bamboo?

CHUS already had a line of bamboo products with various designs. What caught Schneider Electric's attention was the sustainability of this material - bamboo grows fast, is environmentally friendly, and perfectly aligns with the company's sustainable development strategy.

Additionally, bamboo carries deep Vietnamese identity - exactly what Schneider Electric wanted to showcase to international partners. This wasn't a "made in China" gift but something with clear cultural origins and meaning.

In Vietnamese culture, bamboo isn't just a plant - it's a symbol of resilience, nobility, and endurance. "Be like bamboo" - this familiar saying captures everything Schneider Electric wanted to convey to their partners.

Vietnamese bamboo - an eco-friendly material with deep cultural significance

Corporate Gifts with Custom Engraving Service

What convinced Schneider Electric to choose CHUS was the product personalization service. CHUS could engrave company logos, appreciation messages, and even individual partner names on bamboo products.

"We saw the sample and found the engraving quality very beautiful," a Schneider Electric representative shared. "This was exactly what created the difference from other ordinary gifts."

The Selection and Ordering Process

Discussing Specific Requirements

Schneider Electric contacted CHUS to discuss specific needs. They wanted a gift set including thermal bottles, drinking cups, and small accessories, all made from bamboo and customizable with logos and personal messages.

CHUS recommended suitable product combinations based on budget and purpose. The final gift set included:

• Bamboo cups engraved with Schneider Electric's name
• Bamboo coasters and bamboo straws as accessories
• Woven bamboo gift boxes

Bamboo gift combo recommended by CHUS according to Schneider Electric's requirements

Finalizing Design and Production

The process from requirement discussion to product completion took about 2 weeks. CHUS adjusted the size and engraving position to ensure both aesthetics and product durability.

The message engraved on the cups was: "Schneider Electric Manufacturing Vietnam With Compliments" - a brief but meaningful phrase expressing Schneider Electric's desire for long-term cooperation.

Product Delivery and Partner Feedback

After completing production, CHUS delivered the gift set to Schneider Electric. According to information from Schneider Electric, partners gave positive feedback about the gift.

The complete corporate gift set included bamboo cups with engraved messages, along with coasters and bamboo straws as accessories, packaged in woven bamboo gift boxes.

Schneider Electric representatives said partners highly appreciated the quality and meaning of the gift. Using bamboo material with personalized messages created a good impression and showed sincerity in the partnership.

The message "Schneider Electric Manufacturing Vietnam With Compliments" elegantly engraved on bamboo cups

Results of the Corporate Gift Campaign Between Schneider Electric and CHUS

For Schneider Electric Manufacturing Vietnam

The international partner appreciation event became more memorable with unique gifts that properly expressed sustainability values and brand identity. Partners received gifts with practical value and strong personal touch, creating lasting memories.

Time and resources were optimized by entrusting the work to professionals like CHUS, allowing Schneider Electric to focus on their main business goals.

Schneider Electric's international partners were satisfied with the personalized bamboo gifts

For CHUS

This wasn't just a successful order but a breakthrough moment for CHUS.

The project proved that Vietnamese handcrafted products can absolutely meet international standards. Since then, CHUS has received inquiries from many other foreign corporations operating in Vietnam.

"We learned a lot about communicating with international clients," the CHUS team shared. "They value quality and stories, not just prices."

Successfully completing a project with an international-scale partner helped establish CHUS's position in the high-end corporate gift sector. CHUS added another success story to their collection, proving their ability to consult and implement creative solutions that fit modern trends.

CHUS proved Vietnamese handcrafted products meet international standards

Lessons from the "Magic" of Bamboo and Engraving

First Lesson: Stories Matter More Than Specifications

It wasn't the cup's features or bamboo quality that made the gift successful. It was the story about sustainability, Vietnamese culture, and the meaning behind every detail.

Second Lesson: Don't Fear Being "Different"

Schneider Electric could have chosen the safe path with conventional gifts. But they dared to experiment with bamboo - a material many consider "rustic" - and the result was a memorable success story.

Stories and meaning matter more than product specifications

Third Lesson: Collaboration Creates Miracles

If Schneider Electric had done it alone or CHUS had made suggestions independently, the result wouldn't have been this good. The close collaboration between both parties created a product that exceeded expectations.

Fourth Lesson: Personalization is the New Luxury

In an age of mass production, personalization has become true luxury. Schneider Electric's partners felt special through messages engraved specifically for them.

Custom engraving - the new form of luxury in the Industry 4.0 era

The Future of "Meaningful Gifts"

Changing Trends

The corporate gift market is undergoing major transformation. According to recent surveys, 83% of customers feel more positive about a brand after receiving gifts - but only when the gifts are truly meaningful.

Technology Meets Tradition

The Schneider Electric - CHUS case shows an interesting direction: combining technology (laser engraving) with traditional materials (bamboo) to create products that are both modern and authentic.

This could be a model for many other Vietnamese businesses wanting to "go international" with culturally significant products.

Sustainability as Standard

Choosing sustainable gifts is no longer a nice-to-have but has become an expectation. Modern businesses need to align their choices with their sustainability commitments.

The trend of sustainable gifts is becoming the new corporate standard

FAQs - Questions You Might Wonder About

Why is bamboo suitable for tech companies like Schneider Electric?

Bamboo is actually very suitable because it represents innovation - grows fast, adapts well, and is sustainable by nature. These qualities perfectly align with tech companies' values.

Is the cost for bamboo engraved gift sets high?

According to Schneider Electric's procurement team, the cost per set is comparable to other premium promotional products, but the impact and lifespan are much higher. "Partners still use the gift after 6 months, while other cups are usually forgotten after a few weeks."

How do you ensure quality when personalizing bamboo products?

CHUS has a 3-step quality control process: material selection, laser engraving testing, and final inspection. "We always make samples before mass production," the team leader explains. "Better safe than sorry, especially with international clients."

Can this approach be applied to other industries?

Absolutely! The main principle is finding materials and designs that reflect both company values and cultural identity. "It doesn't have to be bamboo," a CHUS advisor notes. "It could be ceramics, wood, or any other sustainable material."

How long does it take from idea to finished product?

For Schneider Electric's case, the time from first call to delivery was 10 days.

The process from order to delivery at CHUS takes a maximum of 10 days

Wrap it up

Schneider Electric found the perfect gift for their international partners after just one try with CHUS. From initial concerns about "is bamboo suitable?" to results that exceeded expectations - that's the power of a gift with a story.

What is your business looking for?

• A gift that creates a strong impression with partners?
• A solution that showcases your company's sustainability values?
• Products with Vietnamese identity for international clients?

CHUS helped Schneider Electric - a Fortune 500 corporation - find the answer. And CHUS is ready to do the same for your business.

Don't let the opportunity to make an impact slip away.

Contact CHUS today - Turn ideas into memorable corporate gifts!