- Mar 11, 2025
Strategic Corporate Gifting: Perfect Timing Matters
Corporate Gift Giving: Perfect Timing for Maximum Impact
1. Why Timing Matters in Corporate Gifting
The timing of corporate gifting is crucial because it directly affects the effectiveness of relationship-building. Here’s why choosing the right moment is essential:
- Leaves a lasting impression: A well-timed gift makes a stronger impact on the recipient.
- Demonstrates thoughtfulness: Giving gifts at the right moment reflects professionalism and an understanding of cultural norms.
- Strengthens relationships: A timely gift can help solidify business partnerships and even open doors to new opportunities. On the other hand, an inappropriately timed gift might cause discomfort or reduce its perceived value.
- Optimizes resources: If a gift is given at the wrong time, its emotional and marketing value might diminish, leading to wasted budget and effort.
Ideal Occasions for Corporate Gifting
1. Lunar New Year (Tết Nguyên Đán)
Lunar New Year is a time for celebration and gratitude, making it the perfect opportunity to show appreciation to partners, clients, and employees. To make a lasting impression, opt for premium Tet gift sets that combine health and gourmet elements. Popular choices include:
- Cordyceps sinensis
- Saffron-infused honey
- Premium ginseng
These thoughtful gifts not only showcase your company’s professionalism but also help nurture long-term business relationships.
A premium Lunar New Year gift box for corporate gifting (Photo: The Curator | CHUS)
2. Mid-Autumn Festival (Tết Trung Thu)
Mid-Autumn Festival is all about family, unity, and appreciation—making it an excellent time for corporate gifting. A well-curated gift can convey your best wishes for happiness and prosperity while strengthening business ties. Consider:
- Traditional mooncake sets
- High-quality tea gift sets for a refined experience
Many companies give gifts during the Mid-Autumn Festival (Photo: L'Arti Farm | CHUS)
3. Company Anniversary
A company anniversary marks a milestone in business growth and presents a great opportunity to express gratitude to clients, employees, and partners. Consider giving:
- Crystal trophies with engraved logos and appreciation messages
- Premium corporate gift sets featuring wine, luxury tea, or elegant notebooks and pens
- Miniature company models as a creative keepsake to celebrate achievements
4. Vietnam Entrepreneurs' Day (October 13th)
This day honors the hard work, dedication, and innovation of business leaders. Recognize their contributions with meaningful gifts like:
- Specialty tea or coffee sets to enjoy during busy workdays
- A personalized note of encouragement and admiration
Herbal tea is a meaningful corporate gift (Photo: Trà My Organic | CHUS)
5. International Women’s Day (March 8th) & Vietnamese Women’s Day (October 20th)
These days celebrate the contributions of women in business and beyond. Show appreciation with corporate gifts for women like:
- Scented candles for a relaxing and cozy ambiance
- Customized messages on the candle jars to add a personal touch
Scented candles are ideal for corporate gifts on Women’s Day.
6. Client & Partner Birthdays
A birthday gift can make a client or partner feel valued on a personal level. Thoughtful choices include:
- Luxury notebooks & pens with engraved names or messages
- Custom-made stationery to add a personal touch
A practical yet meaningful gift choice (Photo: The Joy Box | CHUS)
7. Business Events & Conferences
Corporate gifting at conferences or partnership events is a way to express gratitude while reinforcing brand presence. Consider:
- High-end insulated tumblers engraved with your company logo
- Branded memorabilia that serves as a lasting reminder of your partnership
Stylish and practical tumbler with custom branding (Photo: Tre Việt | CHUS)
8. Trade Shows & Exhibitions
Trade shows provide a great opportunity to connect with potential partners and showcase your brand. A cost-effective yet impactful giveaway is a customized tote bag featuring your company’s slogan or logo. This serves as both a gift and a subtle marketing tool.
Custom-printed gifts make a lasting brand impression (Photo: chodole | CHUS)
9. Signing Major Contracts
Sealing a big business deal is a significant milestone that calls for a thoughtful gift for your business partner. A luxury sailboat model symbolizes a prosperous partnership and a bright future ahead.
A wooden sailboat model represents future success (Photo: HAHAWAVE | CHUS)
10. Recognizing Employee Achievements
Employees are a company’s greatest asset. Rewarding outstanding contributions with:
- Certificates of excellence
- Trophies or medals
- Financial incentives
This reinforces company values and boosts motivation.
Key Considerations When Choosing Corporate Gifts
To maximize the impact of your corporate gifts, consider these factors:
- Relevance: Match the gift to the recipient and the nature of the relationship.
- Quality: A high-quality gift reflects your company’s professionalism and brand value.
- Presentation: Ensure the gift is elegantly packaged to enhance its perceived value.
- Branding: Subtly incorporate your company’s logo to make it a meaningful promotional item.
- Personalization: A custom message adds a personal touch and strengthens connections.
- Early Planning: Order gifts in advance, especially for major occasions, to ensure quality and timely delivery.

Key factors to consider when selecting corporate gifts.
Shop Corporate Gifts for Every Occasion on Chus
Understanding the best times for corporate gifting allows you to maximize its impact on business relationships. Thoughtful gift selection goes beyond simple etiquette—it can be a powerful marketing tool.
Why Choose Chus for Corporate Gifts?- High-quality, handcrafted Vietnamese gifts
- Custom gift sets tailored to corporate needs
- Exceptional customer service and professional support
- Competitive discounts for bulk and business orders
Explore the best corporate gift collections now at Chus.vn!