- May 7, 2025
Summer Travel Trends 2025: Leisure Or Experiential Takes Center Stage
- Leisure Travel - Finding Life Balance
- Experiential Travel - Exploration and Connection
- Comparing Summer Travel Trends: Leisure Travel vs. Experiential Travel
- Summer Travel Trends 2025: Flexible Combination
- Product Recommendations for Each Summer Travel Trend
- Which Summer Travel Style is Better: Leisure or Experiential?
- Conclusion
Summer 2025 is approaching with exciting and promising new travel trends. After the global tourism industry's recovery period, Vietnamese travelers are facing two main choices: leisure travel for relaxation or experiential travel for discovery.
This year's summer travel trends show a clear distinction between those seeking peace and rest versus those craving discovery and new experiences. Let's join CHUS as we analyze which option might be your ideal choice.
Leisure Travel - Finding Life Balance
Leisure travel is firmly establishing its position in summer 2025 travel trends. According to statistics from major tour operators, most domestic tourists are choosing this style for their summer holidays. The essence of leisure travel focuses on restoring physical and mental health—providing time to "recharge your batteries" after months of stressful work.
This summer travel trend is characterized by luxurious resorts with full amenities, health spa services, private beaches, and gentle entertainment activities. Destinations like Phu Quoc, Nha Trang, Da Nang, and Quy Nhon are top choices for those pursuing summer travel trends oriented toward leisure.
The leisure travel trend is further evidenced by the increase in "wellness retreats," where visitors not only rest but also participate in detox programs, yoga, meditation, and comprehensive health care activities.
The leisure travel trend offers moments of relaxation
>>> Read more: 9 Cool Summer Travel Destinations to Escape the Heat 2025
Experiential Travel - Exploration and Connection
In contrast to the tranquility of leisure-oriented summer travel trends, experiential travel is increasingly capturing a significant market share among 2025 travel trends. Especially for millennials and Gen Z, travel isn't just about resting but also discovering, learning, and creating memorable experiences.
Experiential travel typically includes activities such as: mountain climbing, trekking, homestays with locals, learning traditional cooking, or participating in indigenous cultural festivals. Destinations like Sapa, Ha Giang, Moc Chau, or rural areas in the Central Highlands are becoming ideal spots for those following summer travel trends focused on exploration.
The summer travel trends of 2025 also show that experiential travel is closely linked with "sustainable tourism"—where travelers are concerned not only with personal experiences but also with environmental protection, respecting local culture, and contributing to indigenous communities.
The experiential travel trend full of freedom and openness
>>> Read more: 10+ Hidden Summer Travel Gems in Vietnam You Shouldn’t Miss
Comparing Summer Travel Trends: Leisure Travel vs. Experiential Travel
To easily answer the question between leisure travel and experiential travel—which type is better - let's look at this comparison:
Summer Travel Trends 2025: Flexible Combination
Notably, summer travel trends 2025 are witnessing the emergence of a new group of tourists—those wanting to combine both travel styles in a single trip. They desire both relaxation days at luxurious resorts and memorable experiences with local culture and people.
If Vietnamese tourism companies quickly grasp this concept, they can design interesting "hybrid" tours combining both summer travel trends. Or tourist groups themselves are designing programs that skillfully blend both approaches. This could also become a summer travel trend poised for strong development!
>>> Read more: 7+ Types of Summer Travel Vietnamese Love in 2025
Product Recommendations for Each Summer Travel Trend
For leisure travel:
- Natural essential oils: Support fragrance, sleep, and dispel fatigue
- Scented candles: An alternative to essential oils, but with additional enchanting light
- Reading books: Novels, self-development books
- Facial and body care products: Help skin rest and regenerate
- Tote bags or crossbody bags: Suitable for light walks around the resort or night market strolls
- Headphones: Create absolute privacy
Leisure travel usually involves "light" preparation
For experiential travel:
- Versatile travel backpacks: Can hold many items, waterproof
- Water bottles: Companions on every journey
- Notebooks: Record memorable experiences
- Cameras: Preserve wonderful moments
- Hiking shoes: Durable, breathable, slip-resistant
- Jackets, scarves: Sun protection, rain protection, lightweight and easy to fold
- Energy-rich snacks: Provide health support for long journeys
Experiential travel requires bringing the whole world along!
Which Summer Travel Style is Better: Leisure or Experiential?
To make the right decision between the two summer travel trends of 2025, consider these factors:
- Trip purpose: Do you need relaxation and energy regeneration, or do you want to explore and learn something new?
- Physical fitness and health: Are you healthy enough to participate in adventurous activities?
- Budget: How much can you spend on the trip?
- Time: How many days do you have for your vacation?
- Travel companions: Are you traveling alone, with friends, or with family including young children/elderly people?
Leisure travel is a wonderful medicine for the spirit
No matter which summer travel trend you choose, the most important thing is that it must suit your current needs and desires. Sometimes, a relaxing vacation at a 5-star resort is what you need after a stressful year of study or work. At other times, an adventurous journey full of challenges might be the mental tonic that helps you overcome life's difficulties.
Conclusion
Summer travel trends 2025 are incredibly exciting with two prominent types strongly attracting tourists. The important thing is to choose a travel style that suits your current needs and desires. And don't forget, choosing correctly but to make your travel experience perfect, don't overlook necessary preparations, from travel plans to essential products.
A little tip: CHUS has many handcrafted products, health care items, and travel accessories that you'll definitely need. So which team are you on? And what have you prepared for your upcoming trip?
