"YOUful" is a beautiful fusion of the words "you" and "ful," symbolizing a focus on each individual and their significance within the community. Founded by Huyen Trang, a passionate coach and self-discovery enthusiast, YOUful is supported by her business partner, Hoang Minh. Together, this dynamic duo wholeheartedly designs journals to assist you on your journey of self-growth.

With the slogan "Be Your Fullest Self," YOUful offers solutions to help you delve into the depths of your being and become a more compassionate and complete version of yourself. Using the self-coaching method, YOUful handbooks are divided into chapters and provide detailed instructions to help you find answers to your questions. Beyond mere "suggestions," YOUful journals infuse poetic elements into each page through language, images, and drawings, delivering a personalized experience.

Each journal is a journey in many ways, a quest for self-improvement. YOUful aims to inspire and accompany you on your path to discovering your personal values based on your unique personality and ego. From there, you can express your inner thoughts and unlock the potential that lies dormant within you."