The lifestyle brand Soft&another was born from the desire to improve the quality of life and mental health. Its clothing and textile goods are not only functional in everyday life, but also aesthetically pleasing and have high social and environmental values.

The brand was founded by Ms. Trang, who always appreciates the importance of one’s feelings and inner self. Its name consists of various meanings, one of which indicates the softness of the natural fabric material (soft) and different ways that the consumers would think of and make use of their products (another).

Soft&another is the ideal place for souls that are fond of art and acknowledge the core values of things. The items it provides are all made from natural fabrics such as cotton, bamboo, linen, etc., and water-based ink is used. Those materials ensure eco-friendliness and health safety for consumers nicely. In addition, each product possesses a simple but wonderfully elegant beauty that complements a wide range of decor styles.

Last but not least, the brand chooses to focus on the workforce in the suburbs, where there are fewer job opportunities, in order to provide them with more of those as well as income. That also contributes to developing the economy in a sustainable and well-distributed way.