- Aug 4, 2025
What Are the Hottest Personalized Gifts Trends Now?
The personalized gifts market is worth $31 billion USD and grows 9.4% annually - but most gift-givers still fail miserably because they don't know how to choose the right gift for the right person at the right time.
Here's the truth: a personalized mug with someone's name is loved more than an expensive generic one, but if you engrave the wrong name or choose the wrong color, it becomes a disaster.
Gen Z loves items they can "show off" on social media, middle-aged people need practical things, and older folks value meaningful gifts - so how do you know who likes what to avoid giving the wrong gift? Let's explore with CHUS!
Every small gift carries the whole heart of the giver
Why are personalized gifts so "hot" right now?
Strong market growth
The global personalized gifts market is valued at around $29-31 billion USD in 2024 and is expected to reach $54-63 billion USD by 2032 with an annual growth rate of 6.7% to 9.4%. In Vietnam, the gift card market (including personalized gifts) currently has a value of about $800 million USD in 2024 and is expected to reach $1.43 billion USD by 2029.
This number isn't random. As Gen Z and Gen Alpha become the main consumer force, they don't just want to own but want to "show off" unique items on social media. Personalized gifts encourage recipients to share on social networks, creating interesting conversations.
Higher emotional value than material value
Unlike traditional gifts, personalized gifts usually carry higher spiritual value, not just as objects but as messages, heartfelt notes containing the giver's feelings. This explains why a mug with a commemorative photo is treasured more than an expensive but generic one.
Every personalized gift tells its own story
Gifts for specific target groups
Personalized gifts for Gen Z (born 1997-2012)
This generation is especially "crazy" about gifts they can "flex" on social media. They love
Gen Z doesn't just use but also "shows off" their favorite gifts
Personal accessories: Custom phone cases with personal photos, engraved keychains, or bags designed in their personal style.
Room decoration items: Chibi portraits from personal photos for room decoration, or handmade items like coasters, pillowcases that can be embroidered with favorite patterns.
For middle-aged people (30-50 years old)
This group values personalized gifts that are practical and high-quality
Practical gifts always win the hearts of busy middle-aged people
Office supplies: Pens engraved with personal signatures, notebooks with logos or personal messages for daily work use.
Household items: Insulated water bottles with engraved names for work, or other household items personalized according to family style.
For seniors (over 50)
They treasure traditional values and deep meanings
Traditional gifts carry childhood memories
Art and memorabilia: Custom paintings to recreate memorable moments, or artwork with family significance.
Traditional items: Handmade decorative items with strong Vietnamese traditional characteristics, designed specifically according to personal preferences.
Choosing gifts for special occasions
Birthdays
This is the most "personal" occasion, so gifts should also be truly "private". Choose a personalized gift that matches the recipient's interests and desires, most importantly given from the heart and meaningful.
Birthdays are the perfect occasion to shine with unique gifts
Hot ideas: Personal photo books from memorable moments, signature pens engraved with birth year, or chibi portraits recreating each person's unique style.
Vietnamese New Year (Tet)
The 2025 Tet gift trend emphasizes health gifts and combinations of tradition and modernity.
When Tet comes, love returns with lucky gifts
Suitable suggestions: Canvas tote bags printed with Tet patterns and family names, leather notebooks engraved with lucky wishes, or family item sets personalized with traditional colors.
Love anniversaries
Relationship anniversaries are occasions to show gratitude and give gifts to commemorate memorable moments.
Love is most beautiful when preserved through meaningful gifts
"Hot" gifts: Couple chibi portraits, matching keychains engraved with anniversary dates, or bags printed with both partners' commemorative photos.
Business and partners
Corporate gifts for 2025 focus on creativity, environmental friendliness, and personalization according to recipients.
2025 gift trends
Top choices: Insulated water bottles engraved with company logos, premium pens with corporate messages, personalized notebooks with logos, or business bags with unique designs.
Personalized gift trends for 2025
Sustainable and environmentally friendly
Gift products made from recycled materials, mini plants, recycled notebooks, natural scented candles, canvas bags are gaining popularity. This is not just a trend but also shows the giver's social responsibility.
Technology and experiences
Technological devices like VR glasses, smartwatches with integrated health features, wireless charging pads, personalized smart speakers will be top choices.
Personalized experience gifts like online courses for personal skill development, relaxation experience packages like spa treatments are also "rising" strongly.
Handmade and crafts
The trend of making gifts by hand is becoming increasingly popular with handmade items like cakes, candies, jams, handmade cards that are unique and distinctive. This fits with the "authentic" spirit that young people are pursuing.
Skillful hands create gifts from the heart
How to choose "perfect" gifts
Step 1: Research the recipient thoroughly
Understanding the recipient's preferences and needs is crucial to choosing truly meaningful and suitable gifts. Don't hesitate to "spy" on Facebook, Instagram, or ask relatives to understand what they like.
Small tip: Observe what they often show off on social media, pay attention to complaints about lacking certain items, or wishes they've shared.
Step 2: Balance the budget
The value of the gift is not as important as the feelings and care you send to the recipient. However, avoid gifts that are too cheap making recipients feel undervalued, or too expensive causing psychological pressure.
Reference levels: Personalized gifts for bosses during holidays: $20-40, close colleagues: $8-20, regular colleagues: $4-12.
Step 3: Gift timing
You don't have to wait for special occasions to give gifts, give gifts whenever you feel appropriate, don't wait until holidays or Tet. An unexpected gift on an ordinary day sometimes creates a stronger impression than occasions when everyone gives gifts.
Surprise gifts always bring double joy
Mistakes to avoid when giving personalized gifts
Not researching preferences thoroughly
Giving inappropriate gifts can hurt both parties' feelings. For example, engraving names with wrong spelling, choosing colors the recipient hates, or designs that don't match their personality.
Focusing too much on appearance
Many people only focus on engraving names or printing images while forgetting the quality of the original product. A beautifully engraved shirt with terrible material will disappoint the recipient.
Not suitable for culture
Avoid giving knives/scissors or sharp objects to people who believe in feng shui or gifts that may cause cultural misunderstandings.
Choosing personalized gifts requires attention to these points!
>>> Read more: Personalized Birthday Gifts With CHUS Exclusive: Stay Home, Send Wow
Where to buy reliable gifts online?
Online gift shopping has become a popular trend. However, to ensure product and service quality, consumers need to choose reputable platforms.
CHUS stands out as an e-commerce platform specializing in Vietnamese handmade gifts with outstanding advantages:
- Quality products: A series of personalized products all handmade by Vietnamese artisans
- Dedicated service: Professional customer support in designing and personalizing products
- Fast delivery: Nationwide delivery with specific time commitments, even for custom-made products
- Reliable warranty: Clear return and exchange policy, protecting customer rights even for personalized orders
We hope this useful gift suggestion information helps you choose the most unique and meaningful gifts.
FAQs
-
How can I personalize a gift without going overboard?
-
Can I personalize a gift on a tight budget?
-
When’s the best time to give a personalized gift for the biggest impact?
-
How can I personalize a gift without going overboard?
-
Can I personalize a gift on a tight budget?
-
When’s the best time to give a personalized gift for the biggest impact?
