The Born Pink 2023 concert in Hanoi brought in VND 334 billion with 67,443 attendees - a number that surprised many about Vietnam's purchasing power.

But in reality, BLACKPINK has been "obsessed" with Vietnam for a long time: Jennie wore Vietnamese fashion on international stages, Rosé "slurped to the last drop" of a 280K VND pho bowl, Lisa fell in love with Saigon banh mi, and Jisoo almost missed her favorite pho at Hanoi airport.

This proves that Vietnamese handmade products and cuisine are winning over even the world's most demanding stars.

So what's the secret that helps Vietnamese brands "win over" BLACKPINK, and how can you own similar items?

BLACKPINK and their journey discovering Vietnamese culture

BLACKPINK and their journey discovering Vietnamese culture

What Has BLACKPINK "Fallen for" from Vietnam?

Jennie and Her Love Affair with Vietnamese Fashion

It's no coincidence that Jennie is called the "darling" of Vietnamese fashion brands. Since appearing in the "You & Me" MV wearing the bright red Vibe Killer Top from Fancì Club, she has proven her special love for Vietnamese designs.

Especially in 2025, Jennie continued to "promote" the LSOUL brand through her stage outfits. The Zen Skirt in her "Handlebars" performance caused the brand's website traffic to spike dramatically.

Feng System by designer Lim Feng was also chosen by Jennie for her "ZEN" video with two "super sharp" looks - the Rec Mini Skirt pleated skirt and Fantasy Mini Pants. This collaboration marked a new step for Vietnamese fashion on the international map.

Jennie shining with Vietnamese designs on international stages

Jennie shining with Vietnamese designs on international stages

Rosé - The Official "Pho Queen"

Rosé's love for pho has become a "legend" among Vietnamese fans. At the Born Pink concert in Hanoi in July 2023, she described "slurping to the last drop" which made 67,443 audience members go wild.

The 280,000 VND pho at Backstage restaurant (Michelin Selected) prepared by chef Ánh Tuyết completely won over Rosé. International fans even bring instant pho as gifts when they meet her abroad.

Rosé and the "legendary" pho bowl that drove Vietnamese fans crazy

Rosé and the "legendary" pho bowl that drove Vietnamese fans crazy

Lisa and Her "Culinary Adventure" in Saigon

In October 2023, Lisa had a "secret trip" to Ho Chi Minh City with family and friends. During this brief visit, Vietnamese banh mi officially made it onto the youngest BLACKPINK member's favorites list.

Not just banh mi, Lisa also expressed her passion for nem nuong (grilled pork rolls) and goi cuon (fresh spring rolls) - two dishes that both she and Rosé praised in the "BLACKPINK House" show.

Lisa enjoying Saigon banh mi during her secret trip

Lisa enjoying Saigon banh mi during her secret trip

Jisoo - "Die-hard Fan" of Vietnamese Pho from Hanoi Airport

BLACKPINK's eldest member is equally "crazy" about Vietnamese cuisine. During the "Lights, Love, Action" fanmeeting tour in Hanoi in March 2025, Jisoo left sweet words: "The show in Vietnam is truly special to me. Vietnamese Blinks forever!"

Especially in her latest vlog, Jisoo revealed she almost regretted missing her favorite pho before leaving Hanoi. Luckily, she managed to enjoy it right at the airport, proving her special love for this traditional dish.

Jisoo couldn't leave Vietnam without trying pho one more time

Jisoo couldn't leave Vietnam without trying pho one more time

Why Are Vietnamese Handmade Items So Perfect for BLACKPINK?

Jennie's "Natural" Philosophy

Jennie once shared: "I like natural things and emphasize clean skincare." This perfectly aligns with the handmade spirit - environmentally friendly and safe for users.

Her making iPhone straps from colorful beads also shows her love for unique, personally crafted products.

Quality That's "Not Just Average"

The Vietnamese brands chosen by BLACKPINK all share common traits: high quality, refined design, and international trend compatibility. Fancì Club, LSOUL, and Feng System have proven their class by appearing in the group's important music projects.

Vietnamese handmade quality wins over even the most demanding stars

Vietnamese handmade quality wins over even the most demanding stars

World Tour DEADLINE 2025 - New Opportunity for Vietnamese Fashion

Impressive Numbers

With 16 announced venues from July 2025 to January 2026, World Tour DEADLINE promises to break all records. At Wembley Stadium alone, BLACKPINK sold out tickets for both nights on August 15-16, 2025.

Shows in North America like SoFi Stadium (Los Angeles) and Citi Field (New York) are all "sold out" and had to add extra nights. This shows the group's incredible appeal after nearly 2 years focusing on solo activities.

Hope for Vietnam

Although Hanoi wasn't among the first 16 venues, YG Entertainment confirmed they would announce more locations. The teaser ending with an image of My Dinh Stadium gives Vietnamese BLINKs great hope.

The Born Pink 2023 concert in Hanoi with VND 334 billion in revenue proved Vietnam's market purchasing power. This could be an important "card" to convince YG to add Vietnam to the tour schedule.

World Tour DEADLINE 2025 - golden opportunity for Vietnamese fashion to shine

World Tour DEADLINE 2025 - golden opportunity for Vietnamese fashion to shine

5 Vietnamese Handmade Items Jennie Would Probably Love

1. Phenomenal Red Earrings & Necklace

Jennie is the queen of red trends - she promoted red socks and "Tomato Girl" aesthetic early when the trend was just emerging. The Phenomenal red jewelry set made from horn material would totally suit her taste:

  • Red tone that's super easy to style - exactly what Jennie likes to use as accent pieces for minimalist outfits
  • Unique horn material fits her preference for handmade and sustainable fashion
  • Design that's both edgy and elegant - can be worn casually or at upscale events

With Jennie's keen trend sense, she would definitely turn this jewelry set into a must-have item for fashionistas.

Phenomenal red jewelry set - perfect choice for the queen of red

Phenomenal red jewelry set - perfect choice for the queen of red

2. Pink Tiger Silk Scarf

Jennie is famous for transforming silk scarves into creative belt styles, creating unique fashion trends. The Pink Tiger silk scarf featuring a tiger leisurely walking among thousands of flowers would be the perfect item:

  • Majestic yet gentle tiger pattern - suits Jennie's strong but feminine personality
  • Unique pink fur creates distinction, exactly what Jennie needs to stand out
  • Soft silk material with just the right shine ensures high quality like the luxury items she usually wears

Jennie could use this scarf as a belt, neck scarf, or even a bandana - countless ways to create new trends.

Pink Tiger silk scarf - ideal item for creative fashionistas like Jennie

Pink Tiger silk scarf - ideal item for creative fashionistas like Jennie

3. Moc Bi Gold-Plated Ring

Jennie loves fine jewelry, especially designs with deep meaning. The Moc Bi ring with its story about life's scars would suit her thoughtful personality:

  • Intentionally imperfect design - reflects the "beauty in imperfection" philosophy Jennie supports
  • Bumpy and slightly rough lines create uniqueness, different from commercial jewelry
  • Meaning about growing through hardship fits Jennie's challenging music journey

This is exactly the type of storytelling jewelry that stars like Jennie seek to express their personality.

Moc Bi ring - jewelry that tells the story of a growth journey

Moc Bi ring - jewelry that tells the story of a growth journey

4. Magnolia-Scented Green Tea

Jennie pays great attention to mental and physical health, regularly practicing yoga and pilates. The magnolia-scented green tea from SACHSTEA would be perfect for her healthy lifestyle:

  • Nostalgic Hanoi flavor suits Jennie's interest in exploring local culture
  • Tea from 15+ year old trees, naturally grown meets the organic standards she loves
  • Elegant box design suitable for gift-giving - Jennie often gives gifts to friends and colleagues

With her balanced lifestyle and love for peace, Jennie would definitely enjoy sipping tea during relaxing moments.

Magnolia-scented green tea - refined gift for a healthy lifestyle

Magnolia-scented green tea - refined gift for a healthy lifestyle

5. "Magic Care" Gift Box

Jennie is famous for caring for herself and everyone around her. The "Magic Care" gift box exclusively by Lecteur De Craft and CHUS would suit her warm personality:

  • Thoughtfulness in every detail - exactly what Jennie does when choosing gifts for loved ones
  • Comprehensive care products from skin to spirit fits an idol's meticulous care routine
  • Handmade products with natural ingredients meets the clean beauty standards Jennie follows

This is exactly the type of gift Jennie would give to BLACKPINK members or team staff - showing genuine care.

Magic Care gift box - thoughtfulness expressed through every handmade detail

Magic Care gift box - thoughtfulness expressed through every handmade detail

How to Get These Items?

Shop at Brands Already "Chosen" by BLACKPINK

Fancì Club: Can order online through official website or e-commerce platforms. Prices range from 500,000 - 2,000,000 VND per item.

LSOUL: Brand has showroom in Ho Chi Minh City, ships nationwide. Designs worn by Jennie usually sell out quickly.

Feng System: Premium brand with price points from 1,500,000 - 5,000,000 VND. Can order through official Instagram.

Discover Handmade Treasures at CHUS

Besides famous brands, CHUS is becoming a trusted destination for those wanting to own high-quality Vietnamese handmade products. With thousands of products from artisans and local brands, CHUS helps you easily find unique items comparable to what BLACKPINK loves.

Especially at CHUS, you can find products similar to the 5 items mentioned in this article - from handmade jewelry, artistic silk scarves to carefully prepared gift boxes. All carry the "made with love" spirit and thoroughly vetted quality.

CHUS - where to discover high-quality Vietnamese handmade treasures

CHUS - where to discover high-quality Vietnamese handmade treasures

Positive Change

BLACKPINK choosing Vietnamese products isn't a temporary trend but shows a change in how international stars view our country. From being known only for manufacturing, Vietnam is gradually establishing its position in design and creativity.

Opportunity for New Brands

The success of Fancì Club, LSOUL, and Feng System opens great opportunities for other Vietnamese brands. The key is:

  • Consistent quality: Ensure products don't "fail"
  • Unique design: Have something distinctive but not too "weird"
  • Smart marketing: Know how to go viral online

CHUS - Contributing to Bringing Vietnamese Brands to the World

In the context of Vietnam raising its position on the international fashion map, CHUS plays an important role as a "window" introducing Vietnamese brands to the world. Instead of letting small brands struggle alone on social media, CHUS creates a professional platform helping Vietnamese products reach international customers more easily.

Vietnamese brands are gradually establishing their position on the world map

Vietnamese brands are gradually establishing their position on the world map

Wrap it up

From the pho bowl that Rosé "slurped to the last drop" to Vietnamese fashion designs that Jennie wore on international stages, BLACKPINK has proven their special love for our country.

With World Tour DEADLINE 2025 "sweeping" the world, hopefully Vietnam will soon be added to the list so Blinks can meet their idols.

International stars' interest in Vietnamese products shows that the quality and aesthetics of "Made in Vietnam" items are increasingly recognized. Understanding this makes finding quality handmade items for personal use or gifts more meaningful and easier.

Discover more high-quality Vietnamese handmade products at CHUS - where you connect with the essence of Vietnamese artisans.