What Makes Vietnamese Heritage the Best Corporate Gift Choice?

52% of employees strengthen business cooperation after receiving corporate gifts - yet most companies still choose "safe" gifts that lack personality.

The truth is that Vietnamese heritage gifts create lasting impressions, show thoughtfulness, and help businesses score big points with international partners - especially when Vietnamese handicrafts have already won hearts in 163 countries.

But how do you give gifts that respect culture while still making the right impression?

Vietnamese heritage gifts that businesses are loving

What Are Vietnamese Heritage Corporate Gifts?

Definition and Core Values

Vietnamese heritage corporate gifts are products made from traditional arts and crafts that carry the deep cultural spirit of the nation, created by the skilled hands of Vietnamese artisans.

From Bat Trang ceramics with their centuries-old history and exquisite lacquer paintings to ethnic textiles from the highlands - each gift tells its own story about Vietnamese culture and traditions.

What makes these gifts special is their uniqueness and authenticity. Each product is handcrafted, carrying the personal touch of the maker, creating completely different value compared to mass-produced industrial products.

Growing Trends in Corporate Gift Markets

Recent surveys show that handmade products with strong local character are becoming the top choice for corporate gifts.

This shift reflects how consumers increasingly value the meaning and story behind each product rather than just material worth.

From tradition to modernity, every gift has its own story

>>> You might also like: The Story Behind Vietnamese Handmade Gifts on CHUS

Brand Benefits of Corporate Gifts

Boosting Recognition and Creating Unique Impressions

In today's competitive business world, creating something different in customers' and partners' minds is key to success.

According to research by Giftsenda and Spark Gift, 52% of employees strengthen business cooperation after receiving gifts, proving how important choosing the right corporate gifts can be.

When a company chooses to give a lacquer vase instead of ordinary gifts, they're sending a message that they've invested time and care in their selection. This creates deep and lasting impressions in recipients' minds.

Showing Company Investment and Sophistication

Choosing culturally valuable gifts shows a company's vision and sophistication. It demonstrates that the company cares about business results and invests in building lasting relationships through cultural understanding and respect.

Especially as companies increasingly focus on social responsibility, choosing handmade products from traditional craft villages also shows commitment to supporting communities and preserving culture. 

When sophistication meets the right appreciation

Connecting with CSR Strategies and Local Pride

When choosing handicraft corporate gifts, businesses simultaneously fulfill social responsibility by supporting traditional craft villages and creating livelihoods for Vietnamese artisans. This perfectly aligns with ESG (Environment, Social, Governance) trends that many modern companies are pursuing.

Moreover, this shows national pride and respect for our own cultural heritage - an important factor in building strong, distinctive brands.

Benefits in Cultural Communication

Honoring Vietnamese Identity in Gift-Giving Occasions

Each Vietnamese heritage gift becomes a silent "cultural ambassador."

When giving calligraphy art with traditional poems in Han or Nom script, businesses aren't just giving an object but sharing stories about thousands of years of Vietnamese history and culture.

This creates national pride and shows appreciation for cultural heritage. For corporate gift recipients, they'll feel the sincerity and respect the company has for them through sharing these precious cultural values.

The art of storytelling through every handcrafted detail

Creating Goodwill with International Clients and Foreign Partners

International customers and partners are often very interested in learning about local culture when working in Vietnam. Gifts rich in Vietnamese cultural identity satisfy their curiosity and create interesting, friendly conversation topics.

According to many companies' experience, giving gifts like Bat Trang ceramic coffee filter sets often leads to lively discussions about Vietnamese coffee culture, creating warm and open atmospheres in business meetings.

Acting as "Cultural Bridges" in Business Cooperation

In our globalized world, cultural connections play important roles in successful international business cooperation.

A sailboat model showcases the finesse of handcraft art while symbolizing "smooth sailing" - wishes for success and good fortune in cooperation.

These corporate gifts become natural bridges between different cultures, helping create mutual understanding and respect in business relationships.

Beautiful meanings embedded in every product

Appropriate Timing and Recipients

Perfect Occasions for Vietnamese Heritage Gifts

Tet (Lunar New Year) is the perfect time to give gifts rich in traditional culture. Tet gifts express gratitude, respect, and good wishes for the new year.

Important events like signing major contracts, grand openings, and welcoming foreign delegations are also ideal occasions.

Following new trends, instead of focusing only on traditional holidays, businesses are expanding to commemorative occasions and special events to strengthen relationship care through corporate gifts.

Suitable Recipients

Vietnamese heritage gifts are especially suitable for:

• International partners and customers wanting to learn about Vietnamese culture
• Foreign companies with offices in Vietnam or long-term cooperation relationships
• Customers and partners aged 30 and above - groups that typically value cultural and spiritual worth over pure material value

The secret to making great first impressions

Guidelines for Effective Gift Selection and Giving

Basic Selection Principles

Ensure quality and origin: Always choose products from reputable craft villages with clear origins. Gifts from long-established traditional craft villages will carry much higher value than copied products.

Match the recipient: Research partners' culture and preferences to choose suitable gifts. For example, with Japanese partners you might choose refined ceramics, while with Western clients you could select lacquer paintings or handicrafts.

>>> You might also like: 15 Ideas for Vietnamese Handcrafted Gifts Full of Character with Detailed Price Suggestions

Professional Presentation and Packaging

How you present gifts is just as important as the content. Surveys show 40% of gift impressions come from presentation and packaging.

Therefore, investing in beautiful packaging and including information about the gift's meaning and origin will significantly enhance the overall value of corporate gifts.

Integrating Brand Messages Subtly

Companies can optimize gift effectiveness by gently combining brand messages without losing cultural value. You can print company logos on packaging or include elegant, professional company introduction cards.

From idea to finished product in just a few simple steps

Reliable Sources

Criteria for Choosing Corporate Gift Suppliers

To get quality gifts, businesses should choose suppliers with:

• Experience and reputation in handicrafts
• Clear commitments about product origins
• Professional consulting services and custom design support
• Professional packaging and delivery processes

Modern Shopping Trends

Currently, personalized gifts are attracting millions of sales on e-commerce platforms, with 45% of customers choosing personalized gifts. However, for corporate gifts, direct expert consultation remains the preferred choice to ensure quality and suitability for intended use.

Many businesses are now turning to professional platforms to simplify their gift-giving processes. CHUS - trusted by over 500+ businesses every holiday season - is a perfect example of this trend.

Instead of spending time searching multiple places, businesses now only need simple steps: choose products, personalize according to brand, and receive delivered goods.

From occasions like Mid-Autumn Festival to Lunar New Year, having constantly updated collections helps businesses easily find suitable gifts without worrying about preparation time.

The convenience modern businesses are seeking

Read more:

>> Corporate Gift Case Study: Central Retail Group Chooses Scented Candles from CHUS for Supplier Conference

>> Case Study 2: Schneider Electric and the Journey to Find Sustainable Corporate Gifts

Wrap it up

Vietnamese heritage gifts are both smart marketing strategies and ways to show national pride while respecting culture. In an increasingly integrated world, these gifts become meaningful cultural bridges, helping Vietnamese businesses create unique impressions and build lasting business relationships with international partners through corporate gifts.

Looking for corporate gifts rich in Vietnamese heritage? CHUS is ready to partner with businesses through our quality gift collection from traditional craft villages. From exquisite ceramics to artistic lacquer paintings, from unique handicrafts to personalized Tet gift sets according to your brand - everything is available at CHUS.

Explore CHUS's corporate gift collection now to create gifts that impress your partners and customers!

Toby

Cultural storyteller

14:57 07/08/2025

As a Gen Z - Living that hustle life like any other young person, but sometimes just loves to slow down and view traditional values through a Gen Z eyes. He believes that Vietnamese culture isn't foreign to his generation at all - it just needs the right way to be told and shared naturally, without forcing it."

All articles by Toby

FAQs

• Why should businesses choose Vietnamese cultural gifts instead of generic ones?
  Vietnamese cultural gifts reflect thoughtfulness, cultural understanding, and uniqueness. They help businesses stand out and leave a lasting impression. Rather than offering a typical item, you are sharing your brand's values through the rich heritage of Vietnamese craftsmanship.
• Are handcrafted Vietnamese gifts suitable for international clients?
  Absolutely. Vietnamese handcrafted gifts are both unique and meaningful, sparking cultural conversations and creating emotional connections. Items like Bat Trang ceramic coffee filters or lacquer paintings show appreciation for local heritage and make the gift-giving experience more memorable for global partners.
• How can businesses ensure their gifts feel appropriate for the occasion?
  It is important to consider the cultural background of the recipient, the context of the occasion, and the message you want to convey. For example, during Lunar New Year, choose gifts that symbolize good fortune. Elegant packaging and a well-crafted message also add value to the overall experience.