- Jun 17, 2025
Why Authentic Vietnamese Corporate Gifts Are Trending Now?
To compete effectively in today's marketplace, brands need more than recognition—they need to be felt and trusted. Corporate gifts are no longer just items; they've become subtle yet powerful statements about a company's culture, values, and responsibilities.
This is why authentic Vietnamese corporate gifts are becoming a strategic choice, especially when businesses need to showcase a distinctive identity in a crowded marketplace. This CHUS article explores why local Vietnamese gifts continue to rise in popularity and reveals the secrets to succeeding with this strategy.
What Are Authentic Vietnamese Corporate Gifts?
Authentic Vietnamese corporate gifts are products entirely designed, produced, and crafted in Vietnam, bearing the deep imprint of Vietnamese culture, traditions, and artisan craftsmanship. Unlike mass-produced or imported gifts, these items not only demonstrate sophistication in selection but also convey messages of national pride and sustainable development commitment.
Vietnamese corporate gifts typically feature these distinctive characteristics:
- Local materials: bamboo, wood, ceramics, silk, traditional textiles
- Traditional handcraft techniques
- Vietnamese cultural design elements
- Clear brand stories from artisans or local businesses
Handcrafted products with strong Vietnamese identity are favored in corporate gifting
>>> Related reading: Vietnamese Handicrafts – Why Do Foreigners Love Them So Much?
Why Are Modern Businesses Returning to Pure Vietnamese Gifts?
1. Changing Mindset: Real Value Comes from Familiar Things
Today, many businesses no longer chase superficial glamour. Instead, they're beginning to value depth—values tied to culture, people, and Vietnamese spirit.
Authentic Vietnamese corporate gifts naturally fulfill this need, providing a genuine, authentic way to create clearer connections with recipients. Especially in our technology-driven era, people increasingly treasure handcrafted and authentic items like these.
2. Products with Stories, Gifts with Emotions
Unlike mass-produced items, local Vietnamese gifts often carry their own stories: a silk scarf woven from mulberry silk, a handcrafted tea box from Thai Nguyen, or simply a scented candle made meticulously each day.
Each product bears the essence of its region and its people, and most importantly, contains the dedication of its maker. This is precisely what makes authentic Vietnamese corporate gifts truly different and irreplaceable.
Vietnamese artisans are breathing soul into every gift product
"I used to think gifts were just part of protocol. But when I gave a lotus tea box made in Tay Ho to my Japanese partner, what I got back was a deep conversation about culture—something luxury gifts had never brought me." - Tran Thai Hoa, CEO of a media company in Ho Chi Minh City
3. The Return of Local Brand Confidence
Choosing local brands also reflects confidence in Vietnamese quality, creativity, and the sustainable development of the domestic economy. Businesses choosing local gifts are businesses that understand the importance of "giving responsibly." They support traditional villages, honor Vietnamese artisans, and ensure recipients receive satisfying gifts.
Vietnamese products are steadily asserting their value
Why Use Vietnamese Products as Corporate Gifts
1. Supply Chain Readiness and Control
Local gifts help businesses shorten order times, control quality, and maintain flexibility in handling quantities—something difficult to achieve with imported or mass-produced products.
2. High Customization, Suitable for Various Gift Contexts
From onboarding gifts and customer appreciation gifts to premium partner gifts, local products allow adjustments in style, color, and messaging, creating synchronized experiences aligned with brand campaigns.
Authentic Vietnamese corporate gifts with flexible customization capabilities
3. Meeting Both Aesthetic and Functional Requirements
Vietnamese products today have achieved balance between aesthetics and functionality. You can easily find regional specialties, personal care products, and office supplies made from Vietnamese materials, all designed appropriately for business contexts.
>>> Related reading: Best Vietnamese Gifts That Explain The Culture (Without Being Cliché)
4. Contributing to Responsible Brand Image Building
Local gifts don't just demonstrate refined gift selection; they also send messages about connection with domestic production communities, suitable for businesses pursuing sustainable development values, ESG, or CSR. Particularly, product lines from natural materials like bamboo and rattan products are clever ways to promote green living.
5. Easy Quality Control – Easy Experience Synchronization
With domestically produced gifts, businesses can directly assess samples, inspect processes, and synchronize every small detail from packaging to colors.
Authentic Vietnamese corporate gifts balance culture and green living
How to Choose Suitable Local Brand Gifts?
Choosing authentic Vietnamese corporate gifts isn't simply selecting a product "with Vietnamese elements." What matters is appropriateness for the context of use, the recipient, and the message the business wants to convey.
Here are three key factors:
1. Gifts Should Reflect Brand Spirit
Brands oriented toward precision and modernity shouldn't give overly nostalgic gifts. Businesses pursuing sustainable values should avoid gifts that are short-term or purely convenient. The consistency between local brand gifts and corporate image is something recipients feel immediately upon opening the box.
2. Gifts Should Have Clear Cultural Significance or Value
No need for lengthy explanations, but local gifts must say something: a distinctive material, a unique handcraft method, a specific region, or a life philosophy. This is how gifts avoid slipping from recipients' memories.
An effective gift is one that conveys a clear message
3. Choose the Right Gift Maker – Not Just the Right Gift
Many businesses choose wrongly from the start: purchasing from places that only sell products without understanding the cultural value or brand strategy behind the gift. Meanwhile, platforms like CHUS not only provide products but also consult on gift selection according to proper "usage context"—for whom, for what occasion, carrying what message?
"Choosing the right gift is difficult, but choosing the right place to trust is even more important. A reputable gift partner doesn't just help you give gifts—they help you give value. That's the challenge corporate gift seekers always face." - Nguyen Hoang Phuc, Head of Administration & HR at a consumer goods distribution group in Hanoi
Conclusion
From image effectiveness and emotional value to practical operations, local Vietnamese gifts are proving clear advantages in today's business environment. Authentic Vietnamese corporate gifts are gradually becoming a sustainable brand strategy, creating identity affirmation, responsibility spirit, and sophistication in every communication detail.
If you're seeking a partner who understands Vietnamese culture, understands business needs, and is ready to deeply personalize every gift - CHUS is a reliable choice with:
- Gift consultation according to usage context
- Product customization according to brand requirements
- Nationwide delivery – professional packaging
- Discount support & dedicated care
