- May 13, 2025
A Complete Guide to Gift-Giving Occasions in Vietnam Late 2025
Are you wondering how to increase your revenue in the last 6 months of the year? The answer lies in the traditional and modern holidays that Vietnamese people highly value!
Join CHUS to explore the "golden map" of shopping events for the second half of 2025 so you don't miss any business opportunities!
Vietnamese people place extremely high importance on traditional holidays
Summary of major gift-giving occasions in the second half of 2025
July: The start of the festival season
Vu Lan Festival (August 14, 2025 - 12th day of the 8th lunar month)
Vu Lan is not just a spiritual holiday but also a time for children to show filial piety to their parents and grandparents. This is an important festival in Buddhist culture and Vietnamese family tradition.
Back to School (late August, early September)
With over 20 million students nationwide, this is a "gold mine" for CHUS sellers offering school supplies and educational products.
July marks the beginning of the festival season for the year
August-September: Diverse holiday season
National Day - September 2
Based on official information, workers will have a 4-day consecutive holiday from Saturday, August 30, 2025, through Tuesday, September 2, 2025. This is a golden opportunity for travel items, outdoor equipment, and souvenirs.
Mid-Autumn Festival (September 16, 2025 - 15th day of the 8th lunar month)
A festival for children but also a major business opportunity for mooncakes, lanterns, and corporate gifts.
Great opportunities to help sellers increase sales
October: Season for women and Western festivals
October 20 - Vietnamese Women's Day
One of the most "lucrative" holiday occasions of the year for cosmetics, fashion, and gifts for women.
Halloween (October 31)
A costume festival increasingly popular with Vietnamese youth, featuring costumes, decorations, and themed toys.
The festival season for women and Western countries
November: The year-end shopping season begins
Vietnamese Teachers' Day (November 20)
An unmissable business opportunity for teacher gifts and premium stationery products.
Singles' Day (November 11)
The biggest online shopping festival of the year with numerous flash sales and special promotions.
Black Friday (November 28)
Year-end "feast" of discounts for all product categories, an opportunity to clear inventory in preparation for the new year.
Year-end discount feast drives sales volume
December: Ending the year with a festive atmosphere
Christmas (December 24-25)
The Christmas spirit fills stores with decorations and gifts themed around winter and festivals.
Year-End Summary - Appreciation Gifts
The end of the year is a time for "appreciation" with corporate gifts, 2026 New Year calendars, and premium products.
Golden time to show appreciation to partners and businesses
Why sell seasonally – according to holidays?
The gift-giving culture of Vietnamese people is not just a tradition but also a way to express feelings, respect, and connection. Each gift carries a unique message, and choosing the right time to introduce products can make a big difference in your business strategy.
Vietnamese people tend to "open their wallets" more generously on special occasions. According to statistics, retail sales can increase by 30-50% during months with many festive events.
Planning early helps you:
- Actively manage inventory sources, avoiding "stock-outs" during peak times
- Build marketing campaigns that match the psychology of the festival season
- Optimize operations, especially packaging and on-time delivery
Vietnamese people tend to "open their wallets" more generously on special occasions
Strategic planning for holiday sales
1. Prepare products at least 1-2 months in advance
Don't wait until "the water reaches your feet before you jump"! Early preparation helps you:
- Negotiate better prices with suppliers
- Have time to check product quality
- Avoid "stock-outs" during peak times
Golden advice: Create an inventory tracking table and set minimum thresholds to automatically remind you when you need to restock!
2. Run marketing based on holiday themes - emotions - gift-giving behaviors
Effective marketing is not just about "selling" but telling stories appropriate for each holiday:
- Vu Lan: Tap into feelings of gratitude, filial piety
- October 20: Celebrate the beauty and sacrifice of women
- Christmas: Warm, family gathering atmosphere
Effective marketing is not just "selling" but telling suitable stories
3. Promotions - combos - free shipping to encourage shopping
Vietnamese consumers are extremely sensitive to prices and promotions:
- Free shipping is always the "golden key" to stimulate shopping
- Combo deals saving 10-15% compared to buying items separately
- Golden hour flash sales create a sense of scarcity
- Free gifts create added value
4. Optimize operations: beautiful packaging, on-time delivery
Customer experience determines whether they will return to buy again:
- Themed packaging (wrapping paper, gift boxes, ribbons)
- Personalized message cards with orders
- On-time delivery, especially for holiday gifts
- Flexible return policy
Important note: Absolutely do not let customers receive gifts late during holidays - this can ruin the experience and shop credibility!
Customer experience determines whether they will return or not
5. Leverage platforms (CHUS, TikTok, Facebook, Zalo OA)
Each platform has its own strengths, combine them intelligently:
- CHUS: Take advantage of the platform's Flash Sale and Shocking Sale programs
- TikTok Shop: Short videos introducing products following holiday trends
- Facebook: Create events, interactive minigames based on themes
- Zalo OA: Send reminders, exclusive discount codes
Conclusion
The second half of 2025 opens up countless golden opportunities for shop owners. Those who prepare carefully and understand consumer psychology for each holiday will have a tremendous competitive advantage.
Remember:
- Success in seasonal business is not just about selling the right products
- Tell the right story, create the right emotions
- Meet customer needs at each special moment
Are you ready to "break through" your sales on CHUS in the second half of 2025?
