Dinh Thu Huyen, the founder of Chuong (means “Bell” in English), was originally a pharmacist, but after becoming a mother, she became interested in early childhood education. This gave her the opportunity to discover the beauty of handcrafted art and the benefits of natural ingredients. For Huyen, the joy of losing herself in the world of stitches and needles is like a soothing melody that brings a sense of peace. But it is also strong enough to gently ring a bell in the mind - this is also the meaning of the brand name.

That's why, in addition to wanting to pursue her hobby, she founded Chuong with the hope of spreading the true value of natural products, the beauty of handcrafted art, and helping people find peace in the hustle and bustle of modern life. Chuong's products are all made by hand with meticulous care, using sustainable and environmentally friendly materials. The highlight of Chuong is the application of Sashiko embroidery techniques from Japan, as well as other hand-stitching techniques. Each product is carefully crafted so that you can use it every day, and it is also a beautiful and valuable accessory that helps you express your lifestyle.