- Feb 25, 2025
Boost Your CHUS Sales: 8 Mistakes New Sellers Often Make (and How to Fix Them)
Selling on online marketplaces like Chus.vn can be a great way to grow your business. But, to succeed in the long run, you need to avoid the common mistakes that can hold your store back.
Here are seven frequent mistakes and practical tips to help you improve your sales on Chus.vn.
1. Neglecting High-Quality Product Photography
Product images are crucial for attracting customers. E-commerce specialist Neil Patel emphasizes that superior photographs can increase sales by up to 30% compared to those that are blurry or poorly presented. Conversely, substandard images can significantly damage customer trust, deterring them from making a purchase.
Using high-quality product images that are clear, realistic, and show various angles can really help increase your conversion rate
Improving Your Product Photography:
- Utilize natural lighting:
Natural light enhances the clarity and authenticity of your products, which is highly valued by customers.
- Provide multiple angles:
Offering a comprehensive view from various perspectives builds customer confidence in their potential purchase.
- Maintain a simple background:
A clean, white, or neutral backdrop allows the product to be the focal point, minimizing distractions. Additionally, refrain from excessive Photoshop manipulation to preserve authenticity and ensure customers receive an accurate representation of the product.
2. Neglecting Product Description Optimization
Instead of just telling customers about your products, well-written product descriptions also significantly boost your search engine rankings on Chus.vn and Google.
Key Optimization Strategies:
- Use relevant keywords:
Conduct thorough keyword research and incorporate the specific words and phrases your target customers use when searching for products like yours.
- Offer comprehensive details:
Provide all essential information, including size, materials, usage instructions, and unique features. This empowers customers to make confident purchasing decisions.
- Maintain clarity and simplicity:
Employ clear, straightforward language, avoiding unnecessary jargon or complex technical terms.
On Chus.vn, product information is structured into "Specifications," "Description," and "Special Note." Ensure each section is accurately and thoroughly completed to guarantee a seamless and positive customer experience.
3. Setting Unrealistic Prices
It's a delicate balance. If you overprice your goods, you'll likely deter potential customers. Conversely, underpricing can damage your brand's perceived value and, of course, eat into your profit margins.
It's well-documented that consumers are price-conscious. Research, including findings from the Harvard Business Review, indicates that a significant majority, around 81% of shoppers, engage in price comparisons before making a purchase. Furthermore, economist Dan Ariely emphasizes that pricing directly influences how customers perceive your product's quality.
So, how do you determine the right price for your products?
- Market analysis
Begin by thoroughly researching your competitors' pricing strategies across various online platforms. This will give you a solid benchmark for establishing a competitive price point.
- Cost calculation
Accurately calculate all associated costs. This includes raw materials, shipping expenses, platform fees, and, crucially, your desired profit margin. A comprehensive understanding of your costs is essential for building a sustainable business model.
4. Overlooking Customer Service
Ignoring customer service is a major pitfall. Poor customer service leads to negative reviews and scares away potential buyers. Studies consistently show how crucial it is.
For example, Microsoft found that 96% of consumers believe good customer service is essential for staying loyal to a brand. Additionally, HubSpot reports that 93% of customers are more likely to buy again after a positive service experience.
How to Improve Your Customer Service:
- Respond quickly: Make sure you reply to customer questions as fast as you can.
- Handle complaints professionally: Listen carefully to customer problems and fix them efficiently.
- Show appreciation: Think about sending personalized thank-you notes or small gifts to build strong customer relationships.
- Offer extra value: Give discounts or special offers to customers who buy from you repeatedly, strengthening their loyalty.
A handwritten note can foster a sense of connection with customers
5. Ignoring Product Promotion
Just putting your products on Chus.vn isn't enough. Without promotion, your items will get lost among the many others.
How to Promote Effectively:
- Share your store link:
Tell people about your Chus.vn store. Use social media like Facebook, Instagram, and TikTok to make it easy for them to find you.
- Participate in Chus promotions:
Join the sales and discount events that Chus organizes. This helps you reach more customers.
6. Poor Inventory Management
New sellers often struggle with managing their stock, which can lead to two critical issues:
- Running out of stock: This disappoints customers and loses potential sales.
- Holding too much stock: This ties up your money and wastes resources.
Both situations damage your sales and your reputation as a reliable seller.
How to Improve Your Inventory Management:
- Keep your stock levels up-to-date:
Regularly adjust your inventory numbers to prevent selling items you don't have or suddenly running out.
- Predict demand using sales trends:
Look at your past sales to understand what customers want and when, so you can keep the right amount of stock.
- Do regular stock checks:
Physically count your inventory to make sure your records are accurate.
7. Ignoring Customer Feedback
Customer feedback is incredibly valuable for improving your products and services. Research from BrightLocal shows that 87% of customers read online reviews before buying something, and 72% trust a business more when they see lots of positive reviews.
Here's how to effectively use customer feedback:
- Ask for reviews:
Simply request feedback from customers after each sale.
- Pay attention and make changes:
Use customer suggestions to improve your products and services.
- Keep improving:
Use the information you get from feedback to make your customers happier and more satisfied.
8. Giving Up Too Quickly
A lot of new sellers think they'll see sales right away, and then get really disappointed when it doesn't happen. But, just like any business, being successful on Chus.vn takes time. You need to be patient, keep going, and always try to improve.
How to Stay Motivated:
- Don't expect overnight success: Building a brand takes a while. You have to be consistent and put in the work.
- Look at your results and change what's not working: Regularly check how your store is doing and make adjustments.
- Find help and learn from others: Join the Chus seller community, go to training, and keep up with the latest tips.
- Recognize your small victories: Celebrate every achievement to keep yourself motivated on your business journey.
Conclusion
By avoiding these common mistakes, sellers on CHUS can establish a reliable brand, expand their customer base, and achieve greater sales. Continuous learning, improvement, and innovation are key to sustainable business growth. We wish you success and continued progress on Chus.vn.
