Business Gift Tips for Korean Customers & Partners

Korea places great value on etiquette, especially when it comes to giving and receiving gifts. If you’re working with Korean clients or partners, it's essential to understand the dos and don’ts when choosing corporate gifts that are both thoughtful and culturally appropriate.

Giving corporate gifts reflects goodwill and partnership

Avoid Giving Sharp Objects

When selecting a gift for a Korean customer or partner, avoid items like knives or scissors. In Korean culture—as well as many others—sharp objects symbolize cutting off a relationship. This rule goes beyond corporate gifting and applies to personal gifts too.

Do Not Gift Shoes

Refrain from giving shoes, especially white ones, to business contacts. In Korean tradition, shoes are associated with bad luck. In some East Asian cultures, footwear is considered part of the body, making it an inappropriate gift altogether.

Avoid Handkerchiefs

In Korean, the word for "handkerchief" sounds similar to the word for "difficulty" or "hardship," symbolizing emotional separation or misfortune in relationships. For this reason, it's best to avoid gifting handkerchiefs.

Avoid gifting handkerchiefs to Korean clients or partners

Stay Away from Unlucky Numbers

Gifts associated with the number 4 should be avoided, as the Korean pronunciation of "four" sounds like the word for "death." Instead, choose items with the number 7, which is considered lucky, prosperous, and favorable in Korean culture.

Never Use Red Ink

Whether writing a note or addressing the recipient, steer clear of red ink. In Korean tradition, red ink signifies death or misfortune, especially when used to write someone’s name.

Be Mindful of Wrapping Colors

Corporate gifts should be well-packaged to convey elegance and professionalism. Choose red or yellow wrapping paper or gift bags, as these colors represent good luck and wealth. Avoid green, white, or black packaging, as those are associated with funerals.

Alternatively, you may consider wrapping the gift in red or yellow fabric and tying it neatly—this reflects a common and respectful Korean gift-wrapping tradition.

Red fabric wrapping symbolizes good fortune

Put Cash in an Envelope

If gifting money, always place it in an envelope. This small gesture shows respect and refinement. Choose envelopes in soft, elegant colors. Handing over cash directly is seen as rude and awkward, especially in professional settings.

Koreans place strong emphasis on manners and social etiquette—particularly in business. Giving money directly without an envelope can be perceived as offensive and uncomfortable.

Timing and Setting Matter

Regardless of what you choose to give, be mindful of the time and place. Avoid presenting gifts in public or during large meetings. Opt for a private or more personal setting to avoid unnecessary attention.

Consider Personal Preferences and Age

Take the time to learn about the recipient’s hobbies or interests. This personal touch enhances your gift’s thoughtfulness. Age and professional status are also important considerations—choose something appropriate for their seniority or position.

Presenting gifts with both hands shows respect

Conclusion

Gift-giving is an integral part of business culture and relationship-building in Korea. Instead of feeling pressured, see it as a meaningful opportunity to leave a lasting impression and foster stronger cooperation.

With these tips in mind, we hope CHUS has helped you feel more confident in selecting the perfect corporate gift for your Korean clients or partners.