Corporate Gift Case Study: Central Retail Chooses CHUS’s Candles For 2025 Supplier Conference

Every corporate gift decision represents more than just a transaction—it tells a story about values, brand identity, and business sophistication. In today's increasingly dynamic corporate gift market, CHUS is honored to have partnered with Central Retail Group in selecting gifts for their Supplier Conference held in April 2025.

Without further delay, join CHUS as we look back at this extraordinary corporate gift case study!

1. About Central Retail Group

Central Retail is one of Asia's leading retail conglomerates, with an extensive operational network across Southeast Asian countries. In Vietnam, Central Retail has become a household name with numerous popular brands including GO!, Big C, Tops Market, and Lan Chi Mart. The group now covers diverse sectors, from food, electronics and appliances, fashion to real estate.

With hundreds of locations nationwide and tens of thousands of employees, Central Retail is not just a retail business but also a trusted partner to thousands of domestic and international suppliers.

Central Retail boasts a powerful operational network throughout the region (Image: Central Retail)

It's no exaggeration to say that every move Central Retail makes captures market attention, and each of their events demands meticulous attention to even the smallest details - including meaningful gifts for partners. This is why their choice of CHUS as a gift provider becomes such an important corporate gift case study.

2. Central Retail's Gift Requirements

The Supplier Conference 2025 is Central Retail's important annual event—a gathering where the group meets, acknowledges, and honors partners who have collaborated with them. This event brings together numerous suppliers from various locations, with attendance by key representatives from businesses and diverse sectors.

The Supplier Conference is a major event for Central Retail

For this reason, the requirements for the event's gift were quite demanding:

• Subtly highlight the Central Retail brand name
• Match the exact colors of the group's logo—especially the distinctive red and white tones
• Offer moderate product quantity, easy to present without causing inconvenience during transportation
• Convey appropriate sophistication worthy of a major corporation with senior-level participants
• Feature exclusivity specifically designed for this event

This exemplifies a typical corporate gift selection challenge, requiring comprehensive consideration of form, content, and product value.

3. How CHUS Solved Central Retail's Corporate Gift Challenge

Faced with this corporate gift case study, CHUS's creative team discussed and found a solution with extremely high compatibility with Central Retail's spirit.

With 170 glass candles needing to be produced in a short timeframe, CHUS conducted a thorough internal search to find a unit that could meet the strict requirements for budget, quantity, and timing. Ultimately, ADORA was selected as the production partner for this special project.

The finished products were scented glass candles with several distinctive features. First was the choice of elegant cardboard boxes, with Central Retail labels designed in exact accordance with brand identity guidelines.

Notably, instead of simply being a candle jar with an external logo sticker, CHUS decided that the candle itself would feature Central Retail's characteristic red color, creating perfect harmony between product and brand.

To both highlight the brand and emphasize customer importance, each gift box clearly displayed the event name "Supplier Conference 2025"—a subtle message reminding partners that this product was exclusively designed for them.

4. Results of the Central Retail and CHUS Corporate Gift Case Study

This can be considered a successful corporate gift selection, as CHUS received an order with:

• Products completed and delivered on schedule within just 2 weeks, for an order of 170 candles with boxes requiring high customization
• Throughout the production process, CHUS ensured close monitoring and strict quality control from Central Retail, ensuring every detail met partner requirements
• Each candle represented a perfect combination of aesthetics, practical function, and brand messaging

Central Retail representatives expressed satisfaction with the product, marking success for this corporate gift case study:

- @CHUS, my team has given it a 10/10 score already, Chus, please proceed with it for me.

- Wow, that's so wonderful, thank you Chus

1. For Central Retail:

• The Supplier Conference 2025 became more memorable for partners through unique gifts that properly reflected the brand's spirit and identity
• Suppliers received gifts with practical value that strongly embodied Central Retail's signature, creating lasting impressions
• Time and resources were optimized by entrusting the work to a professional entity like CHUS, allowing Central Retail to focus on the event's main content

Read more: Corporate Gifts: Why Scented Candle Sets Are the Perfect Choice

2. For CHUS:

• Successfully completed a corporate gift project with a major partner, helping to affirm CHUS's position in the corporate gift sector
• Created opportunities for cooperation with Central Retail and motivation to approach other potential partners
• Added to the collection of successful corporate gift case studies, giving CHUS more confidence in its ability to meet demanding requirements from large corporations

Conclusion

CHUS is confident that this corporate gift case study with Central Retail is just one of many testimonials to CHUS's efforts in listening to and meeting customer needs. When cooperating with CHUS, businesses can be assured that every project is carried out with dedication and professionalism, from consultation and design to production and delivery.

If you're still uncertain, remember that when your business chooses CHUS gifts, here's what you'll receive:

• High-quality products: Delicate craftsmanship with superior aesthetic value
• Brand customization: Personalize every detail from design to logo
• Competitive pricing: Diverse price ranges with attractive discounts for large orders
• Professional consultation: Experienced creative and customer care teams providing dedicated support
• Distinctive cultural value: Collaboration with local artisans to create products rich in identity
• On-time delivery: Efficient nationwide delivery system
• Transparent process: Continuous progress updates and ensured customer participation
• After-sales support: Long-term partnership in all gift projects

Choose CHUS for your corporate gifts: Make a lasting impression and elevate your brand!