Corporate Gift: A Brief Guideline & Gift Ideas

As a year comes to an end, this is an opportunity to express gratitude and appreciation for those who have accompanied us throughout the year with carefully chosen gifts. Corporate gifts are not merely material exchanges; they become a heartfelt expression of thanks, a gesture that creates warmth and enhances connections. These gifts not only honor the achievements of collaborative efforts during the year but also sow the seeds for the future of strengthened connections and shared successes.

Let's explore with Chus the layers of meaning behind and the art of choosing perfect gifts for businesses—a harmonious blend of thoughtfulness, significance, and festive spirit.

Corporate gifts as a thank you to customers (Source: Unsplash)

1. What is a corporate gift? Who will receive it?

Corporate gifts are items that a company gives to its employees, partners, customers, or associates as a gesture to recognize and strengthen the connections between the recipients and the business. In reality, corporate gift-giving is not a random distribution but a purposeful action to align with the company's objectives, values, and brand identity.

Strengthen the connection between the gift recipient and the business (Source: Unsplash)

Corporate gifts carry deep meaning and provide numerous benefits for both internal and external relationships of a business. They not only enhance the bond between the recipient and the company but also contribute to shaping the reputation, positively influencing the business efforts of the company.

People who will receive the corporate gift here.

2. Meaning of corporate gift

2.1 Improve and maintain business relationships

Corporate gifts are a way to express heartfelt gratitude to partners, employees, and customers. They help to improve and maintain relationships, and also show the company's care and attention.

2.2 Reduce advertising costs for businesses

Corporate gifts are a highly effective marketing tool. Branded corporate gifts are not just simple gifts, but also product advertising tools as well as brand awareness on the market.

Corporate gifts help reduce advertising costs (Source: Unsplash)

2.3 Get a new customers

Corporate gifts form a connection between customers and businesses. By creating a good relationship, businesses will have a loyal customer base, from which they can naturally introduce to new customers. The more popular the corporate gift, the more it will be known.

2.4 Brand awareness

This is a clever marketing strategy to introduce and promote the image and brand of a business to everyone. Corporate gifts with the company's name printed on them will have a better chance of reaching more people. This will help to increase brand awareness and make the company more well-known.

2.5 Shows the professionalism of the business

Corporate gifts given to employees, partners, customers, etc. must be designed to be in line with the company's culture, and corporate class, and be useful to the user. This will help to demonstrate the company's position and development in the market.

Gifts with business names (Source: CHUS)

3. Các dịp sử dụng quà tặng doanh nghiệp

3. Occasions for corporate gift

3.1 Corporate anniversary

The anniversary of a company's establishment (or company's birthday) marks an important historical milestone, an opportunity for the company to sum up what it has achieved and look forward to the future. Gifts on this occasion are gifts that the company sends to its customers, partners, and even employees as a thank-you and appreciation for their contributions over the past time. Through corporate gifts, companies can convey their message, create goodwill, express their desire for long-term cooperation, as well as promote their brand to increase the number of loyal customers. 

3.2 Opening new office

The opening of a new office or branch is an important milestone in the business journey of a company. Therefore, the selection of corporate gifts must be careful, with the meaning of wishing for a prosperous, lucky, and harmonious opening ceremony.

3.3 Cooperative anniversary

In business, partners play an extremely important role. They are the ones who have stood shoulder to shoulder with a company and helped it through difficult times as well as periods of development. Giving corporate gifts on the occasion of the anniversary of a business partnership helps to strengthen the sustainable relationship, expressing deep gratitude and appreciation to them.

3.4 Thanks to customers

Giving customer appreciation gifts is an opportunity for businesses to express their deep concern for customers and promote the effectiveness of the brand diffusion campaign to consumers. The selection of gifts must also be appropriate for each customer group (loyal customers, VIP customers, VVIP customers, etc.). This can be seen as an opportunity to retain a loyal customer base and have the opportunity to attract new potential customers through referrals from current customers.

3.5 Event, conference

Conferences, seminars, press conferences, exhibitions, and festivals in the fields of society, commerce, and business are all aimed at promoting communication messages to the public. Therefore, corporate gifts given to guests when attending events will create motivation to encourage guests to attend and increase the effectiveness of events and congresses.

3.6 End of the year

The end of the year is a great opportunity for businesses to give gifts, through which they can express their sincere gratitude to customers, partners, and employees for their support over the past year.

New Year gifts (Source: Quê Homemade)

4. Types of corporate gift

4.1 Luxury gift

Luxury corporate gifts are a type of corporate gift sent to business partners or valued customers with a luxurious design and a quality and valuable gift inside. Luxury gifts will build a professional image in the eyes of customers through dedicated, attentive, and refined customer service. At the same time, it shows the respect that the enterprise always has for partners, aiming for a long-term and sustainable cooperation relationship between the two sides.

Among the types of corporate gifts, luxury gifts are often given to long-term partners, VVIP customers,... in important events such as holidays, Tet, the end of the year, or important events in the company. Depending on the event, the importance and the position of the recipient, the company can choose the appropriate corporate gift.

4.2 Office gift

Office gifts are a common type of corporate gift, intended for businesses in general and employees in particular. This type of corporate gift directly advertises to the user because the company name is often printed on the product, making it one of the most popular types of gifts.

4.3 Appreciation gift

Corporate appreciation gifts are gifts given to customers, partners, and company employees to express gratitude. These groups are the lifeblood of the company. Businesses can stand firm in the market, achieve achievements, and build a reputation thanks to these groups. Corporate appreciation gifts are a special type of corporate gift, with typical gifts such as trophies, pens and notebooks, etc.

4.4 Souvenir gift

Corporate souvenir gifts are gifts that businesses often give on the occasion of an anniversary or a special day. Souvenir gifts are small but have great meaning. It can be said that souvenir gifts are useful items to connect and strengthen relationships. This type of corporate gift can typically include items related to Feng Shui and luck.

4.5 Electronic gift

Electronic gifts are typically smart, modern products that apply technology and are highly practical. Electronic gifts are one of the most valuable and highly regarded corporate gifts, with great benefits. They are an effective tool for maintaining relationships, building brand image, and gaining customer loyalty.

4.6 Flowers gift

Fresh flower gifts are gifts with spiritual value that are suitable for all events: birthdays, product launches, conferences, grand openings, anniversaries, etc. With a unique design and its own color, each flower pattern will be a meaningful message that the business wants to send to the recipient, expressing their sophistication, thoroughness, and appreciation and care for the recipient. Flowers are also one of the corporate gifts that can easily make an impression when the giver can print the name and attach it to the flower.

4.7 Clothes gift

Clothing gifts are one of the most practical corporate gifts. Businesses can easily print the company name on shirts, hats, etc., which is an effective marketing strategy, contributing to building the company image and promoting the brand. It also expresses the care and sincerity of the giver.

4.8 Household gift

Consumer and household gifts are gifts that the recipient uses regularly in everyday life. They will unconsciously remember the brand and image of the company during the process of using it. This helps the brand of the company printed on it to have the opportunity to go to everywhere, contact with potential customers in the future. A type of corporate gift that is practical and has high marketing effectiveness.

5. Corporate gift suggestions:

5.1 Bronze Drum Patterned Hand-drawn Leather Lighter - Đỏ

The genuine leather-wrapped lighter box with a drum pattern is an elegant blend of luxurious beauty and uniqueness, creating a perfect corporate gift. The intricate engraving of the drum pattern on the surface of the lighter box creates a strong and refined impression. Each line is meticulously crafted by hand, producing a work of art rich in cultural and traditional artistic meaning. The combination of exquisite appearance and solid quality makes the product a symbol of success and prosperity in business. 

Bronze drum patterned hand-drawn leather lighter by Đỏ 

5.2 Mộc Truly Huế Gift Box

The Mộc Truly gift box brings the traditional flavors and warmth of the homeland, creating a meaningful corporate gift. Inside the gift box, high-quality products such as Bạch Liên Ngự tea, clear tea jam, ginger jam, and Phục Linh cake bring the warmth and simplicity of the countryside, creating a traditional and familiar space. This is an excellent choice to send respectful and thankful Tet wishes to partners, employees, and colleagues, highlighting the warm and rich atmosphere of the Vietnamese Tet season.

Mộc Truly Huế Gift Box, Set 2

5.3 Lotus Tea, Four Bubs Gift Combo - The Sen

The Sen House's Lotus Tea Combo is a gift of purity and refinement. The lotus tea undergoes meticulous care from harvesting to drying, preserving the full fragrance, quality, and shape of the lotus flower. This product provides a unique experience with the delicate flavor of lotus leaf tea and the gentle aroma of the lotus flower. It is an ideal corporate gift to convey good wishes and gratitude to partners, customers, and colleagues while promoting awareness of sustainability and nature within the business community.

Lotus tea, four bubs gift combo by The Sen

5.4 Handmade Paper Flower Painting - Maypaperflower

The handmade paper flower painting is the perfect corporate gift to convey good wishes and appreciation to customers or colleagues. The flowers are arranged meticulously, and each detail is intricately crafted with the talented hands and passionate hearts of the artisans. The images of the flowers are portrayed delicately, creating a vibrant and positively energetic painting. This is the perfect blend of art and sincerity, adding value to every important occasion in business.

Handmade paper flower painting by Maypaperflower

5.5 Natural Herbal Pillow, Floral Scent - Là Nhiên

The herbal hot and cold pillow is a creative and health-beneficial corporate gift choice. The versatile design of the bag allows it to be used as a hot pack to relieve stress and muscle pain, as well as a cold pack to reduce swelling and soothe minor injuries. Inside this pack is a blend of natural, pure, and safe herbal ingredients. The pleasant aroma from the herbal components not only helps alleviate stress but also induces a state of relaxation and comfort. This product is a useful gift for health care and an excellent way to express care and respect for those important in your business.

Natural Herbal Pillow, Floral Scent by Là Nhiên

5.6 Lucky Mini Yacht With Art Silk Fabric Sail - HAHAWAVE 

The yacht model is a unique blend of art and personalization, making the corporate gift special and sophisticated. The model is crafted with high precision, replicating the beauty and intricate details of a real yacht. Additionally, you can imprint your partner's company logo or custom design onto the sail, making the yacht model unique and meaningful. This gift is perfect for presenting to partners, conveying wishes for the smooth collaboration between the two businesses.

Lucky mini yacht with art silk fabric sail by HAHAWAVE

5.7 Lacquered Buffalo - HCERAMIC: 

With a powerful appearance and exquisite beauty, the Lacquer Buffalo Statue is a unique and meaningful choice for a corporate gift. With meticulous attention to every detail, the statue is crafted from high-quality lacquered ceramics, providing an elegant and captivating look. The image of the buffalo, with its head held high and sturdy body, conveys a strong message of strength, patience, and success. The buffalo statue is also a symbol of prosperity and good fortune, making it a gift to partners seen as supporting the sustainable development of the business.

Lacquered buffalo by HCERAMIC

5.8 Glossy Ceramic Cup & Coffee Filter Set - Gốm Đông Gia

For coffee enthusiasts and aficionados, the porcelain cup & coffee filter set is a perfect corporate gift choice. The glossy and luxurious glazed porcelain cup, along with the high-quality coffee filter, forms a complete set immersed in the exquisite taste of coffee. With practicality and functionality, this is undoubtedly a gift that will cherish relationships and leave a lasting impression on the loyal employees and customers of the business. 

Glossy ceramic cup & coffee filter set by Gốm Đông Gia  

5.9 Trojan Imperial City Seahorse Board Game - Maztermind

Are you seeking a non-traditional corporate gift that still maintains elegance? The chess set from Maztermind is the distinctive and fresh choice you're looking for. This gift is not just an intellectual game but also a symbol of strategy and sophistication. Pine wood and veneer are utilized to create a luxurious and sturdy chessboard, providing the traditional chess-playing feel while preserving a sense of class. The chess pieces, crafted from cement and copper, enhance the aesthetic appeal and ensure durability for the product. The combination of refined aesthetics and the intrinsic value of the chess game makes it a unique, classy, and impressive corporate gift for your partners or VIP customers.

Trojan imperial city seahorse board game by Maztermind

5.10 Silver Carp Home Decoration Frame - Silver Soul Studio

The carp fish symbolizes strength, luck, success, and prosperity in Oriental culture. Hence, a silver carp decoration stands as a sophisticated corporate gift for business partners. Crafted meticulously from pure silver, intricately shaped by skilled artisans from traditional Vietnamese villages, this ensures a beautifully crafted and prestigious decorative item that makes a lasting impression.

Silver carp home decoration frame by Silver Soul Studio

5.11 Mix-geometric Charm Bracelet - Tinh Agarwood

The "Crown" Silver Necklace adorned with Moonstone is an elegant gift to express gratitude and respect for important colleagues in the business. Crafted from premium 925 sterling silver, the necklace with a delicate crown design is a standout accent. The natural Moonstone, sparkling like gentle rays of sunlight, creates a charming and captivating beauty that attracts every gaze. This is an excellent corporate gift choice for colleagues, helping them stand out and shine on every occasion.

Mix-geometric charm bracelet by Tinh Agarwood

5.12 Bamboo Pens With Customized Logo - Nhà An Lành

The pen is a familiar and everyday item for many people. Given its widespread use, the ballpoint pen has become the most chosen corporate gift to offer to customers, employees, or partners. With its traditional design and natural bamboo material, the bamboo ballpoint pen from Nhà An Lành is a corporate gift that brings practicality to daily work. Additionally, you can engrave a name, logo, or message on the pen to add a personal touch and enhance the recognition of your business. In this way, the bamboo ballpoint pen is not just a writing tool but also a means to convey a strong and unique message.

Bamboo pens with customized logo by Nhà An Lành

5.13 Tealight Scented Candle & Holder Gift Set - ADORA

Scented candles make for an elegant corporate gift, creating a comfortable and pleasant atmosphere in the workspace. With the ability to produce a delightful fragrance and enhance the ambiance, they are a perfect blend of sophistication and refinement. The ADORA scented candle gift set is meticulously crafted, from the products to the packaging, creating a premium and polished corporate gift. This corporate gift is an excellent way to send warmth and appreciation to your partners, customers, or employees.

Tealight scented candle & holder gift set by ADORA

5.14 Silk & Linen Scarf - Óng heartmadeinvietnam

The silk & linen scarf is also a unique and impressive corporate gift idea. The soft silk material combined with linen fabric provides users with comfort and sophistication. The refined design and luxury of the silk scarf, paired with the durability of linen, create a fashionable and practical product. With the elegant design and practicality of the product, the scarf becomes a luxurious corporate gift.

 K150 silk & linen scarf by Óng heartmadeinvietnam 

5.15 Multifunctional Leather Notebook - Tamy Beloved

The leather notebook is a safe and versatile corporate gift suitable for many individuals. The luxurious leather material of the notebook creates an elegant and professional appearance. The notebook is designed with a flexible spiral spine, making it easy and convenient to replace paper. Additionally, the notebook comes with many features such as card slots and a pen holder, optimizing the user experience. As a corporate gift, the multifunctional leather notebook is a way to promote your brand and show consideration for the convenience and work style of partners, customers, or employees.

Multifunctional leather notebook by Tamy Beloved

5.16 River Of Ganga Ceramic Teapot Collection - Tu Hú Ceramic

The ceramic teapot collection is an elegant and luxurious corporate gift suitable for any occasion. The set includes a teapot and matching tea cups, featuring sophisticated design and high craftsmanship. Each detail is meticulously handcrafted by skilled artisans, ensuring precision and beauty. The smooth porcelain surface combined with delicate traditional patterns creates a unique traditional art piece. Crafted from premium porcelain, this tea set is an excellent way to express gratitude to business partners, outstanding employees, or important customers.

River of Ganga ceramic teapot collection by Tu Hú Ceramic

5.17 Premium Gift Box Of Macadamia, Cashew, Chocolate Coated Macadamia, Soursop Tea - Damaca

The gift box containing macadamia nuts, cashews, chocolate-filled macadamias, and soursop tea is an exquisite blend of unique flavors, creating a classy and impressive corporate gift. Processed from high-quality ingredients sourced from Dak Lak, the gift set harmoniously combines flavors to provide an excellent tasting experience. The elegant and sophisticated design of the gift box reflects sincerity and maturity in business relationships. Bringing joy and leaving a lasting impression on the recipients, this product is an excellent choice for a meaningful corporate gift. 

5.18 Peppercorn Wooden Gift Box, 6 Types of Pepper With Pepper Mill - The Hồ Tiêu

The Peppercorn Gift Box with 6 different types of peppercorn is a unique corporate gift, bringing the distinctive flavors of Vietnamese cuisine. Selected from renowned pepper-producing regions like Phu Quoc, this product offers a perfect blend of unique taste and high quality. From black pepper to white pepper, from red pepper to green pepper, each pepper grain is carefully cultivated and processed to preserve its delicate flavor and excellent quality. Presented in an elegant gift box, The Peppercorn Gift Box from Thh Hồ Tiêu aims to be a corporate gift that any kitchen enthusiast cannot resist.

Peppercorn wooden gift box, 6 types of pepper with pepper mill - The Hồ Tiêu

5.19 WISH, Twilly Silk Scarf - MsKÉN

The "Wish" Silk Twilly Scarf is an extremely luxurious and meaningful corporate gift, representing a delicate blend of tradition and modernity. Inspired by the traditional attire of the Nguyen dynasty's queen, the patterns on this silk Twilly scarf carry a deep cultural and historical significance, featuring the image of the phoenix, peony, and the longevity character. The intricate and meaningful patterns on the "Wish" scarf convey good wishes for health, peace, prosperity, and beauty to the recipient. Designed to be compact and versatile, the silk twilly scarf can be used as a decorative accessory for hair or as an accent on a handbag. Any woman who receives this corporate gift will feel the elegance and sophistication it brings.  

WISH, Twilly Silk Scarf by MsKÉN  

6. Notes when choosing gifts: 

6.1 Budgeting:

Planning a corporate gift-giving program requires careful consideration of your budget. Before choosing gifts, it's important to calculate and estimate the available funds accurately. This allows you to control spending and select gifts that fit your budget comfortably.

Additionally, it's wise to factor in potential additional costs when choosing business gifts. This helps avoid exceeding your initial budget by a significant margin.

This revised version avoids overly emphatic language and focuses on clear, concise communication. It also clarifies the purpose of the budget and adds the concept of "potential additional costs" for better understanding.

6.2 Selecting gifts: 

Corporate gifts can be categorized by the recipient and their seniority to facilitate gift selection.

Potential recipients may include:

• Business partners: Long-term collaborators, important partners, etc.
• Customers: VIP customers, loyal customers, etc.

Once a recipient has been identified, the gift selection team can choose a gift that fits within the budget and is appropriate for the recipient's profile.

For important partners, long-term collaborators, VIP customers, and loyal customers, considering their preferences during gift selection can enhance the perceived sincerity and demonstrate appreciation.

This revised version avoids overly promotional language and focuses on clear, concise communication. It also clarifies the purpose of categorizing gifts, provides examples of potential recipients, and emphasizes the importance of considering gift preferences for specific recipients.

6.3 Where to buy corporate gifts in Vietnam?

When choosing corporate gifts, finding the right supplier is just as important as selecting the perfect items. You want to work with a reputable company known for its flexible service packages that cater to your specific needs. Additionally, many suppliers offer discounts on large orders, so be sure to inquire about this before making your final decision.

CHUS is an e-commerce platform specializing in Vietnamese handicrafts, unique choice of gifts from authentic local brands in Vietnam. CHUS is diversified in many different range from food, Vietnamese seasonings to decorative household items, inferior products for you to choose as ideal corporate gift ideas.

6.4 Calculating receiving time for gifts: 

With your corporate gift list and recipients confirmed, the next key step is ensuring timely delivery. The ideal arrival time depends on the occasion and purpose of your gift-giving.

Here's a breakdown:

• Holiday Gifts: For holiday celebrations like Tet or Christmas, aim for delivery well before the actual day. This allows recipients to enjoy the gifts during the festive season.
• Personal Occasions: For events like birthdays, partner anniversaries, school opening congratulations, or employee recognition, prioritize delivery on the actual date to maximize impact and personalization.

Factors Affecting Ordering Time:

• Shipping Service: Choose a reliable shipping service with delivery timeframes that meet your needs. Consider factors like express delivery options for time-sensitive gifts.
• Custom-Made Gifts: If you're opting for personalized or custom-made gifts, factor in the supplier's production lead time and add it to your ordering timeline.
• Gift Preparation: Some gifts require additional preparation like gift wrapping, card personalization, or assembly. Allocate sufficient time for these steps before your desired delivery date.

Remember: Planning ahead and considering these factors helps ensure your corporate gifts arrive at the perfect time, leaving a positive impression on your recipients.

Conclusion 

Choosing corporate gifts requires careful planning and consideration. With numerous factors like budget, recipient preferences, and timing to manage, finding the perfect gift can be a time-consuming endeavor. This is where platforms like CHUS come in handy.

With a diverse selection of items, ranging from pure Vietnamese foods and spices to home decorations, accessories, and furniture as well as useful function that can suugest amazing corporate gifts, you can easily find not only thoughtful and meaningful but also representative of Vietnamese culture.

CHUS hopes that with this article, you will be able to plan a careful plan for such a crazy task and have wonderful ideas of corporate gifts to give to your business partners or customers.