7 Golden Factors Help Brands Sell Successfully on CHUS.vn

CHUS.vn has built a unique position in Vietnam's e-commerce market with its distinctive style and loyal customer community. We have analyzed the shopping behaviors of thousands of customers and the activities of top-selling brands to identify common factors behind their success.

Through observation and evaluation, CHUS has noticed clear operational patterns that any brand can learn from and apply. This article will share practical tips that you can immediately apply to your brand, regardless of its size.

Let's explore the 7 key secrets that help brands sell successfully on CHUS.vn!

Discover the 7 golden factors that drive successful brands on CHUS.vn

1. Products That Fit the CHUS.vn Market

The CHUS marketplace has unique characteristics. It's where you'll find skillfully handcrafted products, meaningful gifts, quality Vietnamese goods, and sustainable products. According to our analysis, shoppers on CHUS look for products with stories, long-lasting value, and items that reflect their lifestyle.

Successful brands understand this clearly. They focus on products that truly match CHUS's characteristics:

• Handcrafted quality: Products showing attention to detail
• Cultural elements: Subtly incorporating Vietnamese cultural features into products
• Sustainable materials: Creative use of natural or recycled materials
• Practical for daily life: Not just beautiful but also clearly functional

Our surveys show that CHUS customers are willing to pay more for unique and sustainable products. This is exactly the market segment that successful brands are effectively serving.

Handcrafted products with cultural elements are bestsellers on CHUS.vn

2. Investing in Product Images and Content

In the online environment, images and content largely determine customers' purchasing decisions. From analyzing thousands of best-selling products, we see that successful brands pay special attention to these elements.

Regarding images:

• Use natural light and warm colors to create a friendly feeling
• Photograph products from 4-6 different angles, with detailed images of important features
• Always include images showing actual size and how to use the product
• Build a consistent image style for the brand
• Ensure high-quality images that are clear on all devices

Regarding product descriptions:

• Brief but complete information, focusing on standout features
• Tell the product's story: inspiration and creation process
• Describe materials, dimensions, and functions with specific details
• Provide easy-to-understand usage and care instructions
• Use authentic, accessible language

High-quality images from multiple angles significantly increase conversion rates

CHUS research shows that products with more high-quality images have significantly higher conversion rates than products with only 1-2 images. Similarly, product descriptions with engaging stories keep readers' attention longer than descriptions that only list technical specifications.

3. Fair and Transparent Pricing

Transaction analysis on CHUS reveals a clear trend: customers here aren't hunting for cheap deals. In fact, products with higher average prices compared to other e-commerce platforms still sell very well, as long as they demonstrate "real value" worth the price.

Successful brands on CHUS apply smart pricing strategies:

• Clearly explain the factors that make up the price (premium materials, handcrafting process, exclusive designs...)
• Clarify all costs upfront, avoiding unexpected charges for customers
• Maintain stable pricing policies, avoiding frequent changes that could damage trust
• Offer options at different price points for the same product line
• Create product bundles with clear added value

CHUS surveys show that customers are willing to pay more for handcrafted products with clear stories and value compared to mass-produced items. This is a golden opportunity for brands that know how to price appropriately.

Customers on CHUS.vn value quality and story over low prices

4. Professional Inventory Management and Delivery

CHUS analysis data shows that many orders are canceled not because of product quality but due to inventory and delivery issues. Top-selling brands have built effective management systems to avoid these mistakes.

Effective practices include:

• Regularly updating inventory status in the system
• For custom products, clearly noting the required time and ordering process
• Building a standard packaging process: safe, aesthetically pleasing, and environmentally friendly
• Delivering faster than the promised time
• Tracking orders and proactively contacting customers when issues arise

Notably, the best-selling brands have turned packaging into a special experience for customers. Many customers have shared on social media about unique packaging or personal messages they received, creating positive word-of-mouth.

Creative packaging transforms delivery into a memorable experience

5. Building Genuine Relationships with Customers

One difference in successful CHUS brands is how they build relationships with customers. Operating on an e-commerce platform yet maintaining connections like a local shop – this is an art that top-selling brands have mastered.

Effective relationship-building activities include:

• Having a distinctive communication style, consistent across all contact channels
• Listening to and understanding customers' real needs instead of imposing information
• Actively monitoring post-purchase experiences and collecting feedback
• Creating small surprises throughout the product experience
• Viewing each complaint as an opportunity to improve and demonstrate brand value

Successful brands on CHUS understand that customers are buying not just products, but experiences and the feeling of being cared for. When a customer receives a handwritten thank-you note or gets thorough support to resolve product issues, they not only return to buy more but also become unofficial "ambassadors" for the brand.

Personal touches turn customers into brand ambassadors

6. Working Closely with CHUS.vn

Data from CHUS shows that brands actively participating in platform programs have higher average sales compared to those operating independently. This is a competitive advantage that many brands haven't effectively utilized.

The best-selling brands have applied comprehensive cooperation strategies:

• Fully participating in seasonal programs (Tet, summer, wedding season, Black Friday...)
• Updating new products to match current marketing campaigns
• Providing high-quality content (images, videos, articles) to support communications
• Responding quickly to suggestions and requests from the CHUS team
• Thoroughly complying with platform regulations and policies

Brands that fully participate in CHUS's major sales programs see significant sales growth, much higher than brands that participate irregularly. This is evidence of the effectiveness of aligning with the platform's strategy.

Brands participating in CHUS campaigns see significant sales growth

7. Building a Personalized Brand

The final but extremely important factor is building a brand with its own personality. Top-selling brands on CHUS sell not just products but also stories and values:

• Having a unique story about the brand's origins, mission, and vision
• Sharing the production process, from idea to finished product
• Telling about special material sources or unique production techniques
• Clearly expressing core values (sustainability, craftsmanship, community support...)
• Creating shopping experiences with distinctive characteristics

The ability to connect emotionally with customers is what makes the difference. When CHUS customers buy a product from these brands, they are participating in the brand's story and joining the values that the brand pursues.

Successful brands sell not just products but stories and values

CONCLUSION

Through the above analysis, we see that the success of best-selling brands on CHUS.vn comes from a synchronized combination: quality products, professional images, reasonable prices, dedicated service, good relationships with the platform, and a brand with a unique story.

The good news is that all these factors can be learned and applied, whether you're a new brand joining or have been on CHUS for some time. Review your business model based on these 7 golden factors, and make necessary adjustments.

With practical experience from successful brands, your journey on CHUS will certainly become smoother and more effective. Start today to become the next best-selling brand on CHUS.vn!

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