- Apr 9, 2025
Where Can Vietnamese Products Go If Not to the U.S.?
The U.S. recently announced a 46% tariff on select Vietnamese products. This sharp increase in taxes has sparked serious concerns among Vietnamese exporters, especially small-scale artisans and traditional craft producers.
But here’s something to think about: if products from Vietnam can't go to the U.S., where else can they go? And if the U.S. market becomes less accessible, where else can Vietnamese products shine?
1. The U.S. Isn’t the Only Dream Destination
The American market is large and influential, but it's also highly competitive and heavily regulated. Policies shift often, and those changes can deeply affect international trade. While the new tariffs make U.S. access more difficult, they also highlight a larger truth: Vietnam doesn’t need to rely on just one market.
In fact, in recent years, “Made in Vietnam” has been gaining steady recognition in other thriving markets - from East Asia and Europe to Australia. Even without the U.S., Vietnamese products have the potential to go far and go deep, thanks to the core values that define their unique appeal.
2. From Humble Roots to Global Lifestyle
Vietnamese products are no longer confined to their local, traditional image. Today, modern, creative interpretations of Vietnam’s cultural heritage are finding new life - and new audiences - around the world.
✦ Japan & South Korea: Where Minimalism Meets Meaning
In Tokyo and Seoul, you’ll find indigo-dyed scarves from northern Vietnam, hand-poured soy candles, herbal teas, and essential oils from Vietnam lining the shelves of boutique lifestyle stores.
These markets love subtle, well-designed items that carry meaning. Vietnamese artisans' ability to blend traditional craftsmanship with sleek, modern aesthetics makes these products instantly emotionally resonant. Moreover, growing interest in sustainable consumption and provenance is opening new doors for Vietnamese goods with deep cultural stories and high-quality craftsmanship.
✦ Europe: Where Sustainability Meets Humanity
In countries like Germany, France, and the Netherlands, Vietnamese products aren’t just admired for their beauty - they’re celebrated for their sustainable production and commitment to social values.
A handwoven seagrass bag or a snack made with local ingredients resonates with consumers living a conscious, eco-forward lifestyle. What truly connects Europeans to Vietnamese goods is the human story behind each product: local community support, environmental care, and sustainable employment. These values make Vietnamese products stand out—and perfectly aligned with Europe’s ethical consumption movemen
✦ Australia: Culture Meets Community
Home to a large Vietnamese diaspora, Australia also offers a multicultural consumer base that’s always eager to explore authentic handmade products from around the world.
Whether it’s lotus tea, hand-carved souvenirs, or traditional Tet jams, Vietnamese gifts find a warm welcome - not just among the Vietnamese community, but with Australians who appreciate rich cultural storytelling. In multicultural fairs and artisan markets, Vietnamese products often shine through their craftsmanship, meaningful narratives, and heartfelt simplicity.
3. Challenges Can Be Catalysts
The new U.S. tariffs serve as a. wake-up call. Vietnam’s export strategy should not lean too heavily on any single market. Instead, this moment invites resilience, innovation, and diversification.
Prime Minister Pham Minh Chinh captured this spirit perfectly when he said:
This isn’t just a call for resilience - it’s a blueprint for how Vietnamese products can thrive: by leaning into authenticity, creativity, and cultural depth.
4. Chus.vn: Rooted in Vietnam, Reaching the World
In this journey, Chus.vn—an e-commerce platform focused on artisan gifts and Vietnamese-crafted lifestyle products - is playing a pivotal role as a “local who understands global.”
Beyond selling, it tells the stories behind each item—stories of tradition, innovation, and cultural pride. Chus.vn plays a key role in connecting Vietnamese artisans with global consumers.
On Chus, you’ll discover:
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Elegant lotus flower tea sets, gift-ready for international clients
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Handwoven bags from Vietnam’s coastal regions, each supporting sustainable livelihoods
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Corporate gift sets that marry modern packaging with timeless Vietnamese soul
Through elevated packaging, enhanced shopping experiences, and brand-building support, Chus empowers Vietnamese products not just to compete locally - but to shine globally, especially in markets that demand quality and cultural authenticity.
5. Going Far Doesn’t Have to Mean Going to the U.S.
While the U.S. has long been seen as a premium export destination, it’s not the only one worth aiming for. With rising interest in sustainable, ethically-made, and culturally rich goods, Vietnamese products are positioned to succeed in many other markets.
This shift isn’t about abandoning the U.S.—it’s about expanding beyond it. It’s a strategic pivot that reveals Vietnam’s true potential and creative depth. Vietnamese goods aren’t just functional—they carry emotional and cultural significance.
6. Conclusion: Vietnam Isn’t Just a Maker - It’s a Creator of Meaning
If Vietnamese goods don’t make it to the U.S., so what? They’re already making it to Japan, Australia, France, Singapore - and more importantly, into the hearts of global consumers.
Chus.vn is proud to be part of this mission: helping the world not just see - but feel the soul of Vietnam through every handcrafted piece.
Let every gift on Chus.vn be more than just a beautiful item - let it be a living story of Vietnam’s culture quietly expanding across the world
