- Apr 15, 2025
How to Write an Easy-to-Read and Interesting ‘About the Brand’ Section
Every product on CHUS carries a story – maybe it's about an afternoon trying to shape the first ceramic piece, a failed batch of soap that burned, or simply the dream of creating something with your own hands. But if that story isn’t told, how will customers know and appreciate it?
The About the Brand section is your chance to speak up — not with fancy ads, but with the reason why you started. In this article, you’ll learn how to write a short but powerful brand introduction. One that helps readers quickly understand who you are, what you do, and why they should support you. You don’t need to be a great writer. You just need to be honest.
How to write a compelling, authentic, and relatable ‘About the Brand’ section.
Don’t write a company bio – tell a story with a beginning
The About the Brand section on CHUS plays a key role in building your brand story — a powerful tool to create emotional connection, build trust, and help your brand stand out in a competitive market.
1. Make your brand stand out
In a crowded market, a strong brand story helps you rise above the noise. Your unique journey gives your brand a clear identity in the minds of customers. It shows what makes you different — and why that difference matters.
2. Build emotional connections
A good story touches hearts. When customers see their own values, dreams, or struggles reflected in your story, they’ll feel more connected to your brand. This emotional bond can turn first-time buyers into loyal supporters.
3. Build trust
Honest, transparent storytelling builds real trust. When you share your true experiences — the challenges, the wins, and the lessons learned — people will believe in your brand more deeply. Put your customer at the center of your story, and they’ll feel like they’re part of the journey too.
Differentiate your brand, build emotional connections, and establish trust with customers.
How to sum up your brand story in just a few lines?
No one has time to read five long paragraphs. On CHUS, you only have a few seconds — a few sentences — to make someone stop and think, “Hey, this brand is worth my attention.”
So, don’t start with things like “We are committed to delivering value…” — that feels distant. Instead, answer these three questions. The more honest, the better:
1. Why did you start?
Not “to grow the handmade market,” but maybe because making pottery helps you relax. Or because you couldn’t find a gentle-enough skincare product for your daughter.
2. Who are you doing this for?
For people who love rustic beauty? For those who appreciate handmade things made with care? Let them know you understand them.
3. What are you offering beyond just a product?
Maybe it’s a sense of comfort. Maybe it’s kindness in every detail. Or simply, faith in something real.
Bring these three answers together. You don’t need to write much — just enough for someone to say: “Ah, I get what you’re doing — and I like it.”
Here’s a clear example to help you picture it:
About CHUS Brand
Phân tích theo 3 câu hỏi:
-
Why did you start?
Born from a love for Vietnam and a passion for craftsmanship, CHUS was created to share sustainable, handmade products. -
Who are you doing this for?
For those who value the care of Vietnamese makers, local materials, and a green lifestyle. -
What do you offer beyond just products?
Peace of mind — in quality, health, eco-friendliness, and the thoughtfulness behind every gift.
Stay true to your brand voice and style
To make your brand introduction truly engaging, it’s essential to keep a consistent brand voice and style across all your communication channels.
Your brand voice is like your personality — it’s how you talk to your audience and express who you are.
Whether your tone is formal, friendly, playful, or professional, make sure it stays the same on your website, social media, emails, and everywhere else. That way, customers will instantly recognize you, no matter where they find you.
How to keep your brand voice and style consistent:
- Define your brand voice:
Identify the tone and characteristics that match your brand’s personality and core values. - Create brand guidelines:
Set clear rules for language, tone, and style to make sure everyone follows the same direction. - Train your team:
Make sure anyone creating content understands and follows the brand voice and style. - Review and refine regularly:
Keep an eye on your content to ensure it aligns with the voice you’ve set — and adjust when needed.
Maintain a consistent brand voice and style across all communication channels.
Add a human touch
The human element transforms your brand into a memorable story and a trustworthy friend. Customers don’t just buy products, they buy trust and connection. Let them feel the "soul" behind every product you create.
Tell stories from the heart:
- Founder: Share your passion, the initial drive, or a memorable moment from your brand-building journey. A few honest lines can deeply resonate with readers.
- Dedicated team: Introduce the people behind your products. Their passion and skills are a vital part of the value you offer.
- Loyal customers: Share authentic, positive experiences from those who’ve chosen your products. Customer testimonials always have a powerful impact.
Real images and genuine words:
- Authentic images: Let customers see your face, your team’s face, or behind-the-scenes moments full of heart and dedication.
- Meaningful quotes: A thoughtful quote from you about your brand’s philosophy or a sincere testimonial from a customer will add to the trust.
Add a human touch to build emotional connections and trust with customers.
Conclusion:
The About the Brand section on CHUS is not just a quiet corner for dry information. Think of it as a small stage where you tell your brand's heartfelt story. Honest words, filled with emotion, will paint a unique "soul" that not only makes you shine among the crowd but also "anchors" in the hearts of your customers.
On CHUS, it’s an invisible yet powerful bridge that connects you with people who are looking for more than just a product — they crave the story and values behind each item.
