- Apr 24, 2025
New Feature Update: Gifting Story on CHUS
CHUS has just launched a brand new feature – hot off the press: Gifting Story.
In today's digital age, online shopping has become commonplace and convenient. However, this experience sometimes lacks the emotional element and deep connection between the gift giver and recipient. That's why CHUS has researched and developed the Gifting Story feature - where each gift isn't just a physical product but also a story full of meaning and emotion.
CHUS has just launched a brand new feature
85% of CHUS customers come looking for gifts - The number that inspired us to act
A recent survey from the CHUS team revealed a fascinating statistic: 85% of CHUS customers come here to find gifts. This isn't because of convenience or attractive promotions, but simply because they're looking for a personalized and meaningful gift.
This discovery prompted CHUS to think more deeply about the core value that CHUS brings. "If the gift is already special, then the story behind it must be even more precious."
From this simple yet inspiring idea, Gifting Story was officially born – a feature that may seem small but has the power to connect people and spread deep emotional values.
If the gift is already special, then the story behind it must be even more precious.
How Gifting Story works: Just a few lines to create a special gift
The way Gifting Story works is incredibly simple. When you choose to buy any product on CHUS, a small box will appear with the invitation: "Tell us a little bit about this gift!" With just a few brief lines, you can share:
- Who is this gift for? - Family, friends, colleagues, or yourself?
- What occasion are you giving it for? - Birthday, anniversary, special holiday, or just an ordinary day?
- How do you hope the recipient will feel when they receive this gift? - Happy, moved, surprised, or inspired?
It could be a birthday gift for your mother – who has always quietly taken care of you in the smallest details of life. It could be an engagement gift – when you want to start a new journey with your loved one with something subtle and meaningful. Or it could simply be a scented candle you're giving to yourself – as a reward because you've worked hard and tried your best.
The way Gifting Story works is incredibly simple
Note: When you share a gift story, this means you agree to allow CHUS to use this story for CHUS's communication and marketing purposes.
Shopping is no longer just a transaction - It's an emotional connection between people
Through the Gifting Story feature, CHUS aims to create a completely different shopping space, where each product tells its own story and each transaction contains genuine emotions.
What CHUS strives for is not just "selling" in the conventional sense, but creating a memorable experience for both the giver and the recipient. It's these seemingly small contributions from you that will help create an emotion-filled CHUS space – where each item is not just a product, but part of a bigger, more meaningful story.
When you share your story on CHUS, others can read it, feel it, and perhaps, someone out there will find empathy and warmth from your own experience. This is how CHUS wants to connect its user community - through gift stories full of emotion and meaning.
CHUS wants to connect its user community - through gift stories full of emotion and meaning.
Just 3 seconds to create a memorable gift with Gifting Story
No need to write at length, just be sincere. Sometimes, the simplest words touch the recipient's heart most deeply. And who knows, your story might be chosen by CHUS to share more widely, inspiring many others in the CHUS community.
Because giving a gift isn't just about giving – it's also about telling, remembering, and touching someone else's heart. Each gift from CHUS is now not just a beautiful product, but also a meaningful story, a precious memory, and an emotional bridge between the giver and the receiver.
Try Gifting Story at CHUS today, because CHUS believes: Every gift deserves a story, and every story deserves to be heard and shared.
