Calling All Creative Minds: Be Part of History at Vietnam's 1st Ca Phe Sua Event!

Table of content

1. Who can participate?
2. How to participate:
3. Requirements:
4. Why Join Us?
5. Contact:

Do you crave the rich aroma and bold taste of Ca Phe Sua that stirs your soul? Are you brimming with fresh ideas and eager to celebrate Vietnamese culture through innovative marketing? Would you be excited about building the first ever indigenous event on Ca Phe Sua in HCMC?

Then this is your chance to be part of history!

We're on a mission to create the very first Ca Phe Sua event in Ho Chi Minh City, and we need passionate minds like yours to join us. Imagine the impact we can make together!

cà phê sữa, vietnamese milk coffee, chus, chusvn

1. Who can participate?

- Anyone who loves coffee:

If you are passionate about the taste, feel, and experience of enjoying authentic Vietnamese coffee, that's a big plus. If you have knowledge about Vietnamese coffee, that's an advantage.

- Individuals with a creative mind:

" we used to create them." - Albert Einstein

We need out-of-the-box thinkers who can dream up amazing ideas to showcase Vietnamese coffee's unique flavors.

- Flexible and able to anticipate potential problems:

We need the event to run smoothly, so if you have organizational skills and the ability to adapt and handle unexpected situations, that's an advantage.

- Teams of 3 people:

We encourage groups of 3 persons. Together, your crazy brains will be unstoppable!

2. How to participate:

Send your ideas to the email: leader@chus.vn

Deadline for submission: April 19, 2024

Check out the tips to "conquer" the competition here!

3. Requirements:

Just like coffee needs to be brewed, we also want to "brew" something special - a one-of-a-kind event to celebrate the coffee culture of Saigon. Creative marketing is not new, and many brands have already pioneered going a little "unconventional" to promote themselves. But the impression they make is clear to everyone.

So we want your Proposal to:

- Creativity Wins (Not Fancy Formatting)

Don't limit yourself to any standards. The crazier you are, the more we like it! As long as what you have in mind can be communicated fully and clearly.

- Don't forget to attach a preliminary COMMUNICATION PLAN in your Proposal

Utilize CHUS's social media channels (such as Facebook, Instagram) with over 35,000 followers and our Youtube channel with 1,000,000 views per month. So why not take advantage of these channels to promote the event? And how to do it, CHUS needs to hear the plan from you.

- The event structure we want:

+ The Ca Phe Sua (Vietnamese Milk Coffee) Event will be an offline event. However, attendees will need to register online in advance to participate.

+ Inspired by the Chimmelier event in Korea, we want to create a similar event for Ca Phe Sua (Vietnamese Milk Coffee). Our event will have the same basic structure, but with a Vietnamese twist to perfectly suit our market. We aim to make this event go viral and generate a ton of public interest in Vietnamese coffee in a unique way, unlike any other coffee event you've seen before.

4. Why Join Us?

This is more than just a competition, it's an experience! You'll be involved in the entire process, from brainstorming crazy ideas to seeing them come to life.