White Day: Do Men or Women Give Gifts on March 14th?

White Day, celebrated on March 14th, is a special occasion for those who want to reciprocate feelings from Valentine’s Day on February 14th. However, not everyone is clear on who should be giving gifts—should it be the guys or the girls?

In Japan and many other Asian countries, White Day is traditionally a time for men to express their feelings through gifts. But is it really just men who should be giving gifts? Or can anyone take part in this exchange of love and appreciation? Let’s explore the fascinating truth behind White Day on March 14th!

What Is White Day on March 14th? Its Origins and Meaning

White Day originated in Japan in the 1970s when a confectionery company introduced the idea of a “reply day” for gifts received on Valentine’s Day. According to this tradition, if a man received a gift on February 14th, he would respond by giving back a white marshmallow to the woman who gifted him. This was meant as a way to express interest and appreciation for the relationship. Over time, white chocolate also became a signature gift on White Day.

In Japan, South Korea, and several other Asian countries, the widely accepted custom is that men give gifts on March 14th to return the favor. It is even believed that if a man gives back a gift worth three times the value of what he received on Valentine’s Day, it signifies that he truly likes the person.

Different types of gifts also carry different meanings. For instance:

• Giving candy signifies a romantic confession.
• Giving cookies suggests a friendly response, meaning “Let’s just be friends.”

However, as time has passed, White Day has evolved beyond this strict tradition. Today, it is no longer just about men returning gifts to women. Instead, it has become an occasion for anyone to show their appreciation for loved ones, including friends, colleagues, and family members.

Are Men Required to Give Gifts on White Day?

There is no hard rule that men must give gifts on March 14th. However, in many Asian cultures, particularly in Japan, South Korea, and China, it remains a common tradition. Many men see White Day as a great opportunity to show their care and affection, especially if they received gifts on February 14th.

In Western countries, White Day is not as widely recognized. The idea of who gives gifts—whether men or women—is left entirely to personal preference. Some couples do not exchange gifts at all and instead choose alternative ways to celebrate, such as sending heartfelt messages, going on a dinner date, or simply spending quality time together.

Ultimately, the significance of White Day is not in the act of giving gifts itself, but in the sincerity behind the gesture. It should never feel like an obligation.

Can Women Give Gifts on White Day?

Although White Day is often associated with men giving gifts to women, there are no strict rules preventing women—or anyone else—from participating.

In recent years, gender roles in gift-giving have become more fluid, and more women are choosing to give gifts on March 14th. Some women use the occasion to return the kindness they received on Valentine’s Day, while others simply want to express their affection without waiting for a response.

Additionally, many couples today no longer stick to traditional customs. Instead of worrying about who gives a gift first or second, they focus on creating meaningful and enjoyable experiences together.

Beyond romantic relationships, White Day has also become a time for expressing gratitude toward friends, colleagues, and family members. Many people use this opportunity to give small, thoughtful gifts as a token of appreciation.

Final Thoughts

While tradition holds that men should be the ones giving gifts on White Day, March 14th, modern perspectives have broadened White Day into a more inclusive celebration. Whether it’s men or women, the key to a meaningful White Day gift is sincerity and thoughtfulness.

If you're looking for a unique and meaningful gift for White Day, check out Chus.vn—a platform featuring handcrafted gifts made by Vietnamese artisans. A special, locally crafted gift is a heartfelt way to express your love and appreciation on this occasion!