Saigon Charlie’s Smoked Chili Sauce: A Taste of Tradition, A World of Flavor

Saigon Charlie's representative, Mr. Hoi Pham, had a heartfelt discussion with CHUS about their beloved culinary creation - the smoked chili sauce. The journey of Saigon Charlie's smoked chili sauce might seem relatively new, but its roots go back a hundred years to the old Hue Imperial City. In this insightful Talk with Chus, we'll learn about the special features of Saigon Charlie's chili sauce and how this high-quality product has won over Vietnamese and international food aficionados.

1. The origin of Saigon Charlie's smoked chili sauce

Gia Vi Vang Company is the proud owner of the Saigon Charlie's brand and has been producing Smoked Chili Sauce for the past ten years, from 2013 to 2023. 

Saigon Charlie's chili sauce recipe is based on Hue chili sauce, crafted by a family with a culinary heritage of serving the Hue royal court. The product's roots in Vietnam as mentioned apparently sets it apart.

2. Why does Saigon Charlie's prefer glass containers rather than plastic ones?

After being cooked, the chili sauce is poured into glass bottles while it’s still at nearly 100°C. This process helps minimize the presence of harmful microorganisms. Moreover, using glass material ensures that the temperature of 100°C does not change the shape of the bottles.

3. The differences between the various flavor options of Saigon Charlie’s smoked chili sauce?

Saigon Charlie's currently offers three different tastes: Hue, Saigon, and Hanoi.

The first difference lies in the level of spiciness. The Hue flavor is the hottest, depicted by three chili peppers due to its use of bird's eye chili as the main ingredient. Saigon chili sauce is identified by two chili peppers, incorporating goat-horn peppers and a hint of sugarcane juice to balance the spiciness. The Hanoi smoked chili sauce is represented by one chili pepper, being the mildest due to its higher vinegar and garlic content, resulting in a tangy aftertaste reminiscent of Northern Vietnam traditional chili sauce. 

In addition, each chili sauce bottle is crafted to suit various dishes. The Hue sauce compliments grilled meat, grilled fish, and can be used for marinating or creating a dipping sauce. The Saigon sauce, with its sweet aftertaste, pairs well with both raw and cooked seafood, elevating the dish's flavors. The Hanoi sauce, featuring a slightly tangy taste of vinegar and garlic, along with a touch of spiciness, is a perfect match for pho or soup.

4. How does Saigon Charlie's differ from other chili sauce brands?

Building a market presence has been a challenging journey.  In the past decade, customers have selected Saigon Charlie's because of its distinctive smoky taste. Those who appreciate the unique flavor of our smoked chili sauce truly savor it, while those who don't, openly state, "I don't like it" right from the beginning.

5. What are Saigon Charlie's upcoming plans?

The next 10 years will be quite captivating for Saigon Charlie's. We have been, and will continue to focus on crafting chili sauce that prioritize health and promote the essence of Vietnamese goods. Moreover, Saigon Charlie's will expand their product range by introducing convenient canned foods that align with organic principles.

6. Why did Saigon Charlie's choose to partner with CHUS?

Over the last year, CHUS has shown continuous improvements in brand recognition and customer orders. Moreover, CHUS has stood out by offering excellent support and being willing to limit their product range - to choose quality over quantity, which sets them apart from other e-commerce platforms.

By adopting this strategy, CHUS establishes a dedicated space for Vietnamese brands, making it the top destination for customers looking for high-quality local products. This unique feature makes CHUS special.

Furthermore, CHUS customer support is highly effective. Regardless of whether it's a regular workday or the weekend, they immediately notify Saigon Charlie's of new orders, ensuring timely preparation. This collaborative effort has effectively boosted Saigon Charlie's sales opportunities and connected them with our target customers.

Experience the delectable and mouthwatering spiciness of Saigon Charlie's smoky chili sauce to enhance your family's dining moments. Don't miss the chance to try it at CHUS!