"Sowat" conveys the voice of a group of young people that love art and are full of creativity. With more than half of the founders, in the beginning, being designers and art directors, the brand has nothing but tons of out-of-the-box ideas as well as the desire to create more value for the community through creative artwork and accessories.

As the name speaks for itself, Sowat means "So what?" a daredevil attitude with a head-up high no matter what difficulties or obstacles may come in the way. Art can be perceived visually, but messages from the artists hidden beneath artwork need the heart to feel. Therefore, despite the liberal style and design, each artwork carries a special meaning that you need time to understand completely.

Besides, Sowat offers opportunities for talented young artists in Vietnam to focus and improve their brilliant skills. It is also the playground where both art creators and art lovers are free to express their interests and personalities.

Through the unique and colorful design of each accessory, you will be able to find a connection with the artist and their style. In the end, unexpected synchronicity may slowly creep into your soul but leave a strong impression.