- May 20, 2025
2025 Personalized Gift Trends – What Seller Need to Prepare
Have you noticed? In 2025, receiving a "one-size-fits-all" gift isn't special anymore! Personalization has quietly transformed from a trend into something customers expect every time they open their wallets.
According to VietnamFinance, up to 72% of Vietnamese consumers are willing to pay 10-15% more for personalized gifts. This number reveals an undeniable truth: Vietnamese people are craving experiences and gifts with personal touches!
And this is a golden opportunity for sellers - brands that can adapt flexibly and create deep emotional connections with customers, creating gifts that speak volumes.
When "standard" becomes boring, personalization takes the throne!
Outstanding personalized gift trends in 2025
Practical and personalized gifts
Forget display-only gifts! In 2025, people want gifts that are both beautiful and useful in daily life. Engraved jewelry, custom-scented candles, or handmade soaps with personal messages are being eagerly sought after.
Why are they so hot? Because these gifts aren't just "items" but ways for givers to say: "I understand you, I know what you'll like!"
Beautiful and premium: When gifts can "speak" to recipients
Technology-integrated gifts
NFC technology and AI are revolutionizing the gift world! A card with an NFC chip, when scanned with a phone, will show a memory video or personal message from the giver. Or AI-generated paintings based on the story of two people - unique and impossible to duplicate!
Local brands can use this technology to create "next-level" gift experiences without investing too much money.
Sustainable and eco-friendly gifts
Gen Z and Millennials are leading this trend! They want gifts that are not only beautiful but also "green." Products using recycled, organic, or biodegradable materials are more popular than ever.
Imagine a gift box made from recycled paper, containing organic beauty products with the recipient's name embroidered with natural thread - wow, absolutely perfect!
Greening gifts: When Gen Z "votes" with their wallets
Traditional handcrafted gifts with personalized elements
This is the perfect combination of heritage and modern! Traditional handcrafted products like Bat Trang ceramics, Dong Ho paintings, or bamboo woven items when personalized become special gifts that can't be found anywhere else.
Modern consumers not only love the craftsmanship but also appreciate the cultural story behind each product.
What do sellers on CHUS need to prepare to catch up with trends?
Enhance product customization capabilities
It's time to develop your "super flexible" strengths! Develop processes that allow customers to customize products to their liking - from colors, sizes, to personal messages.
Take advantage of personalization tools available on the CHUS platform to create diverse customization options for your products. This not only increases interaction but also helps customers feel more confident in their choices!
Let customers become designers of the gifts they buy
Invest in packaging and unboxing experiences
In the era of "unboxing videos," packaging is no longer simply a product protector but has become an important part of the gift experience.
You should focus on designing customizable packaging - from printing the recipient's name on the box to meaningful messages that appear when opening the box. These small details will create memorable moments that customers want to share on social media, naturally increasing brand recognition.
Apply technology to enhance product value
You don't need to be a tech expert to take advantage of smart solutions! Simple solutions like QR codes, AR applications, or encoded voice messages can create unique gift experiences without requiring too much investment.
For example: a scented candle can come with a QR code leading to a short video from the giver, or a notebook can contain audio recorded by the giver through integrated features.
Simple solutions create extraordinary experiences
Maximize CHUS tools and platform
Exploit the full potential of the CHUS platform to boost sales! Marketing tools, data analysis systems, and customer interaction features on CHUS are all valuable resources to help you reach the right potential customers.
Create engaging content introducing personalization processes, organize interactive mini-games, or provide smart gift filters to help customers find perfect gifts more easily. The CHUS platform provides all the tools for you to bring these ideas to life!
Build a brand story tied to personalization
Your brand story is your biggest differentiator on CHUS! Build a narrative emphasizing the value of personalization, attention to detail, and passion for creating unique gifts.
Share behind-the-scenes production images, introduce the artisan team behind each product, or tell touching stories from customers - all contribute to building a trustworthy and relatable brand in consumers' eyes.
Unlock existing potential to breakthrough sales
In conclusion
The era of mass-produced gifts is over; 2025 is the era of personalization! Sellers on CHUS have a huge advantage as this platform has created an ideal environment for developing unique products.
Invest in customization, tell authentic brand stories, and leverage smart technology. Personalized experiences will make the difference, turning customers into enthusiastic "brand ambassadors" for your store on CHUS!
