PHUC TRAN Living incorporates Vietnamese brocade fabric, which carries a strong sense of beauty and heritage, into its fashion accessories. With its elegant appeal and Oriental vibe, this fabric can depict traditional Vietnamese in a realistic way.

Not only do the products at PHUC TRAN Living hold cultural value, but they also boast vibrant colors and beautiful designs. Handcrafted by skilled artisans, each item, from tote bags to coasters, showcases meticulous handcrafting process and captivating aesthetics, instantly attracting attention with its elegance.

"Carrying culture on your hand" is what PHUC TRAN Living aims for when thinking about its customers. The brand hopes that anyone holding their products can sense the timeless beauty and sophisticated nobility of Vietnamese heritage.

Furthermore, the colorful fashion accessories here are unique and easy to incorporate, spreading the essence of traditional Vietnamese beauty to a wider audience.