Tips to Winning the Creative Idea Contest for the First "Cà Phê Sữa" Event in Vietnam by CHUS

Table of content

Why does CHUS organize this Idea Competition?
2/ We NEED YOU - Coffee lovers and unlimited creativity! ☕️
WHAT TO DO in the idea creation contest for the "Milk Coffee" event
Once you're excited, WHAT TO DO next?

Why does CHUS organize this Idea Competition?

1. STARTING IDEA of Ca Phe Sua event

At CHUS, we believe in the uniqueness, diversity, and quality of Vietnamese products, especially the quality of Vietnamese coffee. That is also the most legitimate motivation for us to organize this competition!

The Ca Phe Sua event is a way for CHUS to honor Vietnam's hidden treasures, letting the world know Vietnam better through outstanding high-quality products, carrying the quintessence of heaven and earth and stories, inspirational brand. And you know that a cup of Vietnamese milk coffee plays an important role in Vietnamese culture in general and coffee culture in particular. Coffee has become an indispensable part of the daily lives of Vietnamese people, from office workers, alley security guards, and students to older aunts and uncles in the neighborhood.

cà phê sữa, Vietnamese coffee, chus, chusvn

We want to brew something special: a crazy creative event dedicated to Saigon's iconic coffee culture.

Some examples of crazy different marketing events, which are very self-explanatory;

You can also find the famous and viral Chimmelier event in Korea.

It isn't just about coffee! We are aiming to create an event so unique and captivating that it goes viral, spreading the love for Cà Phê Sữa across the globe.

2/ We NEED YOU - Coffee lovers and unlimited creativity! ☕️

"Starting something new is always challenging, as usual"

At first, we thought we could tackle it alone, but then we realized something amazing: Vietnam is brimming with young talent who share our love for local products, especially the incredible world of cà phê!

WHAT TO DO in the idea creation contest for the "Milk Coffee" event

It is a competition for participants to create ideas for real events like a true event maker! Imagine this is your event then for the event to run well you will need the:

1. Theme of the event:

- What aspect of milk coffee do you want to exploit?

- What message do you want this event to convey?

Reminder! There are no limits to ideas, scope, or how the event operates. If not, the more disruptive you are, the more we like it.

2. Event promotion:

- Where will you start promoting the event?

- What would you say to audiences to make them curious and participate in the event?

- What are the stages of the content you transmit on social networks?

Let's create a preliminary communication plan for CHUS's social platforms (with more than 35,000 followers) to spread information about the event to the most people.

3. Format of the event:

- How do you want the "Milk Coffee" event to take place (preliminarily)

- What activities will there be during the event? Are there any main/secondary activities that highlight?

These are also the necessary contents for the test to come up with ideas for your "Ca Phe Sua" event.

Note: Creativity da best but it also needs to be realistic and suitable for the Vietnamese market. Of course, no one will go to space to drink milk coffee ;D

And don't go too far with the event structure we want. All has been clearly stated in the Announcement on the rules of the Contest to find ideas for the first Milk Coffee event in Vietnam!