- Jul 10, 2025
Top 6 Vietnamese Festival Seasons for Gift-Giving in 2025
In 2025, Vietnamese people show the strongest gift-buying trends during 6 main occasions: Mid-Autumn Festival (September), Vietnamese Women's Day on October 20th, Vietnamese Teachers' Day on November 20th, Christmas (December), New Year's Day, and Lunar New Year (January-February 2026).
These festivals don't just carry deep cultural meaning – they also create huge shopping waves. With gift-giving becoming more and more popular in Vietnamese culture, this is the perfect golden opportunity for sellers on CHUS to boost their sales and connect with customers.
Why is the second half of the year the "hottest" time for gift buying?
The second half of 2025 brings together 80% of Vietnam's traditional and modern festivals. This is when shopping psychology peaks as people prepare to wrap up their work year and welcome the new year ahead.
According to data from major e-commerce platforms, searches for "gifts" increase by 300-500% during September, October, December, and January. This shows that the actual demand is very high and stable.
End-of-year shopping trend chart - golden time for sellers
Top 6 festivals CHUS sellers can't miss
1. Mid-Autumn Festival - The reunion season at autumn's start
Time: September 2025 (15th day of the 8th lunar month)
Mid-Autumn Festival isn't just for children – it's a time for family reunions. Vietnamese people love giving gifts to their kids, grandchildren, and family members during this time.
Products sellers should prepare:
- Handmade lanterns with unique patterns
- Handmade mooncakes and traditional baked cakes
- Safe wooden toys for children
- Family gift sets with beautiful packaging
Product description tips: Focus on keywords like "reunion," "tradition," "family," and "childhood memories." For example: "Handmade lanterns - Light up your Mid-Autumn reunion memories."
Colorful bright lanterns - essential symbols of Mid-Autumn Festival
2. Vietnamese Women's Day October 20th - Celebrating the beauty of women
Time: October 20th, 2025
This is a special day for men to show their feelings to mothers, wives, girlfriends, and female colleagues. Unlike International Women's Day on March 8th, October 20th carries a distinctly Vietnamese identity.
Hottest products for October 20th:
- Handmade silver jewelry with lotus and peach blossom motifs
- Handmade perfume from natural essential oils
- Canvas bags with traditional Vietnamese patterns
- Mini home spa sets with organic products
Combo strategy: Package 3-4 small items into complete gift sets, with handwritten cards and elegant boxes. Prices from 200-500k VND suit most men's budgets.
Fresh flowers and delicate gifts - perfect combo for October 20th
3. Vietnamese Teachers' Day November 20th - Honoring our educators
Time: November 20th, 2025
This is a special day for students and parents to show gratitude to teachers. The demand for November 20th gifts is very high, especially in big cities.
Suitable products for November 20th:
- Laser-carved wooden flower vases with thank-you messages
- Handmade leather notebooks that can be personalized with teachers' names
- Mini desk plants with handmade ceramic pots
- Herbal tea combos + homemade cookies
- Handmade keychains and bookmarks with meaningful quotes
Special insight: Students often buy in class groups, so sellers can create package deals for orders of 10 or more items. Prices from 50-200k VND per item fit student budgets.
White chrysanthemum bouquet and thank-you card - traditional gift for teachers
4. Christmas - The colorful festival of the year
Time: December 24-25, 2025
Christmas has become a beloved festival in Vietnam, especially among young people and families with children. Home decorations and gifts are the two main needs.
Trending Christmas products for 2025:
- Handmade home decorations (mini Christmas trees, door wreaths)
- Scented candles with winter fragrances (cinnamon, orange, pine)
- Handknit sweaters and scarves
- Mystery gift boxes for children
Special tip: Use the traditional red and gold colors of Christmas but add fresh green to suit Vietnam's climate.
Sparkling Christmas tree - warm festive atmosphere of Christmas season
5. New Year's Day - Starting the new year with hope
Time: December 31st, 2025 - January 1st, 2026
New Year's Day is for giving appreciation gifts to colleagues and friends, and making plans for the new year. The "new year new me" trend creates strong shopping demand.
Popular product categories:
- Handmade notebooks and planners for 2026
- Mini desk plants with unique ceramic pots
- Room sprays and air fresheners with fresh scents
- Colleague gift combos (300-500k VND per set)
Brilliant fireworks welcoming the new year - magical moment of New Year's Day
6. Lunar New Year - The peak of gift-giving
Time: January-February 2026 (Year of the Snake expected in late January)
Lunar New Year is the biggest shopping season of the year for Vietnamese people. From family gifts to business partner presents - the demand is very diverse.
Traditional and modern products:
- Handmade sticky rice cakes (banh chung, banh tet)
- Mini bonsai apricot and peach blossoms
- Laser-carved wooden calendars with personalized messages
- Vietnamese ceramic tea sets
- Handmade fruit wines
Bright yellow apricot branches - symbol of endless luck during Tet season
How to optimize products for each occasion
Effective product description strategy
Each festival needs its own set of keywords. For example:
- Mid-Autumn: "reunion," "childhood," "tradition"
- October 20th: "honor," "beauty," "Vietnamese women"
- November 20th: "gratitude," "teachers," "knowledge"
- Christmas: "warmth," "love," "colors"
- New Year: "beginning," "hope," "new year"
- Lunar New Year: "luck," "prosperity," "family"
Optimal product posting timing
Sellers should prepare products 3-4 weeks before each festival to have time for marketing and creating buzz. Especially for Lunar New Year, preparation should start in November due to the long holiday period.
Seller preparing inventory - secret to success during festival season
Important notes for sellers
Packaging and presentation
In Vietnamese gift-giving culture, packaging plays a very important role. Beautiful, reusable gift boxes will increase customers' perceived value.
Personalizing messages
Vietnamese customers increasingly love gifts with personal touches. Sellers can offer services like name engraving, handwritten cards, or custom colors upon request.
Carefully wrapped gift boxes - first impression determines success
Wrap it up
The second half of 2025 promises to bring many business opportunities for sellers on CHUS. With careful preparation of products, descriptions, and timing, you can completely turn these festivals into stable and sustainable revenue sources.
