- Jul 17, 2025
Why "Made in Vietnam" Gifts Are Trending Globally?
While the world struggles to find "uniqueness" amidst a sea of mass-produced items, Vietnamese handcrafted gifts are achieving remarkable victories. This is no longer the story of "cheap Vietnamese goods" but a quiet revolution elevating quality and meeting global demands - all while preserving authentic cultural identity.
What four key factors are transforming Vietnamese gifts into a global phenomenon? Let's explore this fascinating trend with CHUS!
4 Reasons Why "Made in Vietnam" Gifts Are Gaining Popularity Again
Consumer trends are shifting favorably toward Vietnamese souvenirs. What has created this powerful attraction? The answer lies in four crucial factors that authoritative research has identified.
1. The Awakening of "Proud of Vietnamese Products" Spirit
According to Vietcetera research, over 90% of Vietnamese prioritize using high-quality domestic products, and 75% are willing to recommend Vietnamese gifts to relatives. This isn't just a statistic but evidence of awakening national consciousness in the era of globalization.
The "Made in Vietnam" effect has been confirmed by Euromonitor International to have a positive impact on consumer confidence, especially thanks to systematically implemented "Vietnamese People Prioritize Vietnamese Products" campaigns.
Vietnamese people and their journey back to quality Vietnamese products
2. Smart Consumer Generation Prioritizes Value
Kadence Research highlights a notable trend: Vietnamese consumers today, while cost-conscious, are willing to pay premium prices for Made in Vietnam products that carry symbolic and deep emotional value.
This represents a shift from quantity-based to quality-based consumption - a sign of market maturity. Vietnamese gifts perfectly meet this demand with their unique stories, meanings, and emotional value.
Product stories - what creates the value of "Made in Vietnam" gifts
3. Sustainability and Environmental Trends
The global market is witnessing increased demand for green handcrafted products. Vietnamese handcrafted gifts naturally align with this trend through their use of natural materials, environmentally friendly production processes, and recyclability.
This strength has begun spreading globally.
Green consumption rises, Vietnamese handicrafts become the destination
4. The Power of Storytelling and Personalization
According to the WifiTalents’ 2025 report, 95% of purchasing decisions are based on emotions, and 80% of users choose brands with deep personalized experiences. What makes Vietnamese distinctive gifts particularly appealing is that each product contains an interesting story about its creation.
In an era of machines and mass production, this emotional value and uniqueness explain why consumers are willing to pay premium prices for Vietnamese products with stories.
"Before buying a product, I really enjoy reading the story about its creation journey. For instance, I recently bought a traditional textile keychain and learned about its origin from fabric scraps from highland regions - truly impressive. I bought it immediately without hesitation!" - Ms. Yến Ngân (25 years old) shared with CHUS.
Each product's birth is a journey worth preserving
>>> Read more: 7 Vietnamese Product Myths Debunked: Quality Truths
What Makes Vietnamese Gifts Special?
The development journey of distinctly Vietnamese gifts is an inspiring story of perseverance and creativity. From traditional craft villages to modern masterpieces, Vietnamese handicrafts have undergone a true revolution.
1. Solid Foundation from Tradition
Speaking specifically about handicrafts, Vietnam currently has over 600 craft villages with 10 million workers, creating export value of $2.2 billion in 2023 according to the Vietnam Handicrafts Export Association. This figure reflects not just scale but cultural depth:
- Thousands of years of tradition: From the Dong Son era to now, techniques have been passed down through 20-30 generations
- Geographical diversity: Each region has its own specialties - from Chu Dau ceramics in the North to traditional textiles in Ha Giang...
2. The Quality and Design Revolution
The most miraculous aspect is how Vietnamese artisans have learned to "dance" between tradition and modernity:
- Technical upgrades: From traditional wood-fired kilns to electronic furnaces, while maintaining the product's "soul"
- Creative designs: Combining classical motifs with modern minimalism and Scandinavian trends
- High personalization: Shifting from mass production to custom-made orders, making each product unique
Vietnamese ceramics continuously innovate to blend with modern architecture
Young artists and modern enterprises passionate about spreading Vietnamese values have also joined this journey. They create keychains, phone cases with Vietnamese patterns, or modern toys from Vietnamese materials.
3. International Integration with Unique Identity
Vietnamese souvenirs for foreigners have now transcended "souvenir" boundaries to become collectible art pieces. Vietnam currently leads handicraft exports to 163 countries according to GreenWeaver:
- Conquering demanding markets: EU, US, Japan - places with the strictest standards
- Maintaining identity: Despite producing for the world, the "Vietnamese soul" still permeates every product
Vietnamese gifts for foreigners are therefore trusted as choices for both corporate gifts and personal presents, thanks to their skillful combination of universal and unique elements, between national values and integration spirit.
Vietnamese products strongly integrate with contemporary trends
Vietnamese Products Continuously Asserting Themselves
Three representative product groups are making strong impressions in international markets, proving the power of Vietnamese gifts for foreigners in conquering global consumers' hearts.
1. Bamboo and Rattan Weaving
Bamboo and rattan products account for 14% of handicraft export value and 10-15% of the global bamboo-rattan market share. From 893 Vietnamese craft villages, bamboo and rattan products are competing strongly in EU, US, and Japanese markets (According to Wikipedia).
Bamboo and rattan weaving is one of Vietnamese products' strengths
The appeal of Vietnamese bamboo and rattan lies in the perfect combination of aesthetics, durability, and environmental sustainability - values highly appreciated worldwide.
>>> Read more: Why Are Bamboo Souvenirs Called the Greenest Gifts Ever?
2. Ceramics and Lacquerware
Ceramics (most notably Bat Trang) and lacquerware have transcended geographical boundaries to become world-recognized Vietnamese souvenirs. These products are not only beautiful but also carry deep historical and cultural value.
The special thing is that artisans have learned to combine traditional techniques with modern design, creating products that maintain classical spirit while fitting contemporary tastes.
>>> Read more: The Ultimate Guide To Authentic Vietnamese Ceramics: Bat Trang vs Mass-Produced
3. Natural Relaxation Products
Products from natural ingredients like tea tree oil, lemongrass, and pomelo are creating a global sensation. These "Made in Vietnam" gifts perfectly combine traditional medicine traditions with modern health care trends.
4. Hand Embroidery and Personalization
With high personalization capabilities, hand-embroidered products, name engraving, and custom-made items are becoming the most popular distinctly Vietnamese gifts. From custom embroidered shirts to handmade notebooks, each product bears the unique mark of its owner.
Many personalized gift products from Vietnamese artisans, with more modern approaches to help you easily create "Made in Vietnam" gifts for different audiences:
"Made in Vietnam" gifts incorporate creativity to conquer individual users
CHUS and the Journey to Elevate Vietnamese Products
Before this proud landscape, CHUS was born and continuously strives for the mission of elevating Vietnamese handicrafts. More than just an e-commerce platform, CHUS has created a complete ecosystem connecting artisans, products, and consumers.
1. Mission of Connection and Sustainable Development
CHUS understands that each Vietnamese handcrafted gift carries a story within. This platform has created space for these stories to be told in the most authentic and touching way.
2. Quality Standards and Transparency
Every product on CHUS is carefully selected with transparent information about origin, production process, and artisan stories. This transparency helps build trust so customers understand the true value of "Made in Vietnam" gifts.
>>> Read more: Why Are Bamboo Souvenirs Called the Greenest Gifts Ever?
3. Global Vision with Vietnamese Heart
CHUS has proven that Vietnamese souvenirs can completely compete in international markets through quality, design, and emotional value. This significantly contributes to changing perceptions about "Made in Vietnam" products from the perspective of international friends and tourists.
CHUS - An authentic stage for Vietnamese products to shine brightly
>>> Read more: The Story Behind Vietnamese Handcrafted Gifts on CHUS
Everyone Can Be Part of This Trend
The "Made in Vietnam" gift wave isn't a temporary trend but the result of significant upgrades in consumption style and production capacity. This is not only a golden time to be proud of Vietnamese souvenirs but also an opportunity for every consumer to become part of the story of preserving and developing traditional handicrafts.
And nowhere else but CHUS, with its gathering of numerous "Made in Vietnam" gift brands, will be the opportunity for you to easily support this journey while bringing yourself truly quintessential shopping experiences!
FAQs
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Why should I choose Made in Vietnam gifts?
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What makes Vietnamese products special compared to foreign goods?
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Who are Vietnamese gifts suitable for?
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How to choose the right handicraft gift?
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Is Vietnamese handicraft quality guaranteed?
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Why should I choose Made in Vietnam gifts?
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What makes Vietnamese products special compared to foreign goods?
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Who are Vietnamese gifts suitable for?
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How to choose the right handicraft gift?
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Is Vietnamese handicraft quality guaranteed?
