How to Sell Vietnamese Handicrafts to International Customers

Did you know that CHUS is bridging thousands of Vietnamese handicraft products with international customers? Many sellers have already increased their revenue by 3-5 times by serving overseas markets! If you're selling handicrafts on CHUS, this is your golden opportunity to expand your customer base.

International customers on CHUS are growing every day, but not everyone knows how to "win them over." Today, we'll explore the secrets that help you successfully sell Vietnamese handicrafts to international customers right on the CHUS platform.

Vietnamese handicrafts are becoming increasingly popular

Why Do International Customers Choose Vietnamese Handicrafts on CHUS?

Trust in "Made in Vietnam" Quality

International customers living in Vietnam or tourists know that Vietnamese handicrafts have excellent quality. They want to buy directly from the source instead of through multiple middlemen.

CHUS builds trust through its seller verification system and buyer protection policies. This helps international customers shop with more confidence compared to other channels.

Seeking Authentic Cultural Experiences

Western customers don't just buy products – they buy cultural stories. A handwoven straw bag to them isn't just an accessory, but a piece of Vietnamese culture they want to own.

According to CHUS surveys, 78% of international customers care more about the story behind the product than the price.

Convenient Payment and Delivery

CHUS supports multiple international payment methods and offers door-to-door delivery services. This removes the biggest barrier when international customers buy handicrafts.

Modern and convenient shopping experience

Who Are the Potential International Customers on CHUS?

Foreign Residents - The Largest Community

This is the main customer group on CHUS. They're living and working in Vietnam, have stable income, and want to explore local culture.

Foreign residents often buy gifts for family and friends back home. They also decorate their homes with Vietnamese handicrafts to create unique living spaces.

International Tourists

Tourist customers look for meaningful souvenirs instead of cheap mass-produced items. They're willing to pay higher prices for authentic products.

Especially after the pandemic, the "slow travel" trend makes tourists spend more time understanding local culture.

Overseas Vietnamese

They want to maintain connections with their homeland through traditional products. This is a loyal customer group that often refers friends.

International customers love learning about handicraft products

Which Products Attract International Customers Most on CHUS?

Home Decoration Items

Western customers love handmade decorative items for their homes. Products like embroidered paintings, Bat Trang ceramics, and bamboo lanterns are always bestsellers.

Sister Mai Anh, a seller with 5 years of experience on CHUS, shares: "I specialize in hand-embroidered paintings. Western customers love paintings with lotus patterns and Vietnamese countryside scenes. I sell 200-300 products monthly."

Fashion Accessories

Handmade bags, silk scarves, and silver jewelry are all popular. Especially, straw bags and embroidered bags align well with sustainable fashion trends.

Bamboo Household Items

Chopstick sets, cutting boards, and bamboo food containers are increasingly popular due to their eco-friendliness. International customers highly value this sustainability.

Tea and Specialties

Vietnamese tea, civet coffee, Tet jam... are also products that international customers often buy as gifts.

Diverse high-quality handicraft products

How to Optimize Your CHUS Shop to Attract International Customers

Write Bilingual Product Descriptions

This is the most important factor. English descriptions must be accurate, appealing, and tell the product's story.

Instead of writing: "Beautiful straw bag, good quality," write: "This straw bag is handwoven by artisans in the Mekong Delta. Each bag takes 2 days to complete using traditional techniques passed down through generations."

Take International-Standard Product Photos

Photos must be bright, clear, with diverse angles. Add lifestyle photos so customers can visualize usage. Photos with Western models using the products create familiarity.

Invest in good cameras or hire professional photographers. This cost will be quickly recovered.

Professionally photographed products

Optimize Search Keywords

Use English keywords that international customers commonly search: "Vietnamese handicrafts," "handmade," "traditional crafts," "bamboo," "rattan"...

Research search trends to know which keywords are trending. Don't forget to tag place names like "Hanoi," "Hoi An," "Vietnam" to increase local appeal.

Clear Policies

Clearly state return, warranty, and shipping policies in English. International customers highly value this.

User-friendly online shop interface

Smart Pricing Strategy

Understanding International Customer Psychology

Western customers aren't overly price-sensitive if products have value. They're willing to pay 50-100% more than Vietnamese customers for quality handicrafts.

However, prices must be reasonable and clearly different from machine-made goods.

Price Segmentation by Product

Decorative items and fashion accessories can be priced higher. Household items need more competitive pricing.

Compare prices with similar stores for appropriate positioning. Don't sell too cheaply as it reduces perceived value.

Create Attractive Package Deals

Sell combos of multiple products at discounted prices. For example: 5-piece bamboo household set, 3 straw bags of different sizes.

Reasonable pricing strategy attracts customers

Customer Service Skills for International Customers

Professional English Responses

Invest in learning English or hire support staff. Respond quickly, politely, and enthusiastically.

Prepare ready answers for common questions: materials, care instructions, delivery time...

Understanding Communication Culture

Western customers like directness and clarity. Don't say "maybe" or "approximately" – provide specific information.

They also value professionalism and punctuality. If you promise delivery, keep your word.

Skillful Complaint Handling

When problems arise, acknowledge mistakes and provide specific solutions immediately. Don't make long explanations or blame others.

Flexible return policies build customer trust.

Marketing to Reach International Customers

Leverage Social Media

Create personal pages with English content. Post photos of the production process, introduce artisans, share cultural stories.

Use appropriate trending hashtags about Vietnamese handicrafts, handmade items, craft love, sustainable fashion.

Collaborate with International Influencers

Find foreign bloggers and vloggers living in Vietnam. Give products for reviews or sponsor posts.

The cost isn't high but the effect is excellent due to authenticity.

Join International Communities

Participate in international community groups: "Expats in Vietnam," "Foreigners in Hanoi/Ho Chi Minh City"...

Don't spam but engage in discussions and provide helpful advice. When someone asks about souvenirs, naturally suggest your products.

Promoting products on digital platforms

Common Mistakes to Avoid

Machine-Translating Product Descriptions

Machine translation often has grammar errors and sounds unnatural. Invest in proper English writing or hire professional translators.

Amateur Photography

Blurry, dark, poorly-angled photos reduce product value in customers' eyes.

Slow Responses

International customers are used to quick service. Responding after 24 hours is too slow.

Not Understanding Culture

Don't apply Vietnamese customer sales methods to international customers. They have different psychology and habits.

Important considerations for online business

Conclusion

Selling handicrafts to international customers on CHUS not only increases revenue but also spreads Vietnamese culture worldwide. The key is understanding customers and investing in product and service quality.

Start with basic steps: translate product descriptions to English, take better photos, improve customer service. With persistence and continuous learning, you'll attract more international customers.

The international customer market on CHUS has great potential. Now is the time to seize opportunities and develop your brand! Step by step, you'll build a stable and sustainable international customer base.

CHUS: Connecting Quality Vietnamese Brands