God of Wealth Day Tradition In Vietnam Explained

God of Wealth Day 2025 falls on Friday, February 7th (Gregorian calendar), which is the 10th day of the first lunar month. This is an important occasion for worship ceremonies, buying gold for prosperity, and launching new businesses with hopes for a favorable year filled with good fortune and abundant wealth.

The Day of the God of Wealth is a significant occasion in Vietnamese spiritual culture, especially for business owners and merchants. On this day, people often perform rituals, buy gold, and open new shops, hoping for a prosperous and lucky year ahead.

But where does this tradition come from? What should you do to attract good fortune on this day? Let’s dive into the details with Chus.

God of Wealth is associated with gold 

What is the Day of the God of Wealth?

The Day of the God of Wealth is an important occasion for business owners, merchants, and anyone seeking prosperity, smooth work, and good luck throughout the year. On this day, families, businesses, and shops prepare elaborate offerings to honor the God of Wealth, praying for luck, thriving business, and a steady flow of wealth.

According to folk beliefs, the Day of the God of Wealth falls on the 10th day of the first lunar month every year. In 2025, it will land on Friday, February 7th.

God of Wealth in Vietnam culture (Photo: Internet)

The Origin of the Day of the God of Wealth

There are many legends about the God of Wealth, but one of the most popular stories tells of how he accidentally fell to Earth.

The story goes that the God of Wealth, while in heaven, got drunk and fell to Earth, losing his memory in the process. Wandering aimlessly, he had no idea who he was and resorted to begging for food. One day, a kind restaurant owner invited him in for a meal. Strangely, from the moment he entered, the restaurant’s business boomed, attracting a flood of customers.

Noticing this, the owner decided to keep him around, hoping the good fortune would continue. Over time, the God of Wealth regained his memory. On the 10th day of the first lunar month, he remembered his true identity and returned to heaven.

Since then, people have chosen this day to honor him, setting up altars and making offerings to express gratitude and seek his blessings for luck and prosperity.

Additionally, according to folk beliefs, the God of Wealth loves roasted pig, which is why it’s a staple in traditional offerings

What to Do on the Day of the God of Wealth?

Offerings to the God of Wealth

The offering table for the God of Wealth is carefully prepared with various items, depending on regional customs and the family’s means. Here are some common offerings:

• Fresh flowers, fruits, candles, incense, rice, and salt: These basic items symbolize respect and sincerity.

• The "Tam Sên" (Three Elements) set: This includes three symbolic foods representing creatures from the sky, water, and land—typically eggs, shrimp/crab, and pork (often roasted pig).

• Roasted pig: A favorite of the God of Wealth, this dish is a must-have in many offerings.

• Grilled snakehead fish: A Southern Vietnamese specialty, served whole with scales intact, symbolizing luck and abundance.

Some families also add gold paper, wine, or candies, depending on local traditions.

Offerings to the God of Wealth (Photo: Internet)

Opening Business

After Tết holiday break, many shops and businesses choose to re-open on the Day of the God of Wealth to attract good luck. For those already in operation, they often prepare an offering table to pray for a smooth and prosperous year ahead.

Buying Gold for Prosperity

Gold has long been considered a precious asset, symbolizing wealth and prosperity. According to Vietnamese law, gold is classified as a rare asset, alongside silver, precious metals, gemstones, antiques, and national treasures.

Gold is a rare asset and a mean of saving (Photo: Pháp Luật Online)

Many believe that buying gold on the Day of the God of Wealth attracts fortune and brings luck and prosperity throughout the year. This tradition is not only spiritual but also a practical way to accumulate wealth. Gold retains its value over time, making it a safe investment and a way to preserve assets.

As a result, on the Day of the God of Wealth, people flock to gold shops, creating bustling scenes. The high demand often drives up gold prices significantly during this period. Whether buying gold for luck or investment, this tradition remains popular, especially among business owners.

Vietnamese people often buy gold when it's near God of Wealth Day (Photo: Diệp Anh/TTXVN)

Important Considerations for God of Wealth Day 2025

About Worship Ceremonies

Appropriate worship times:

• Morning: 6 AM - 8 AM (Mão hour)
• Evening: 5 PM - 7 PM (Dậu hour)
• Avoid worshiping at noon or late at night

Worship locations:

• At home: Family ancestor altar or dedicated God of Wealth altar
• At stores: Altar or solemn area
• At temples: Some places have God of Wealth shrines

About Gold Purchasing

Safety recommendations:

• Pre-order to avoid crowds
• Bring cash or bank cards
• Go with family members for safety
• Check quality carefully before purchasing

Popular gold types:

• Gold rings: Easy to wear, reasonable price
• Gold bars: High value, easy to store
• Gold jewelry: Both investment and practical use

Clothing and Appropriate Attitude

Do:

• Wear formal clothing in bright colors
• Maintain positive, cheerful mindset
• Prepare mentally for waiting if buying gold

Avoid:

• Wearing black or overly casual clothes
• Arguing or negative talk
• Buying gold hastily without consideration

First-time Gold Buyer Tips

Before purchasing:

• Research market gold prices before the day
• Choose reputable stores with proper licenses
• Consider financial capacity, don't borrow to buy

When purchasing:

• Check quality and certificates thoroughly
• Keep receipts and all documentation
• Don't buy too much if only for luck

Conclusion

FAQs

• Is it mandatory to buy gold on God of Wealth Day?
  Not mandatory at all! Buying gold is just a traditional practice for good luck. What matters most is sincerity and effort in your work. You can show devotion through proper worship ceremonies instead.
• Is it okay to buy gold on other days?
  Absolutely! God of Wealth Day only has spiritual significance. For investment purposes, you should buy gold when prices are reasonable and suit your finances, not necessarily on this day.
• Should people of other religions participate?
  It depends on personal views. Many people see this as a cultural tradition rather than religion. The important thing is respecting everyone's beliefs.
• Is worshiping God of Wealth at home effective?
  Definitely possible! Sincerity is most important, not the location. Many families worship at home and still feel lucky and successful in their work.
• How much gold should I buy to ensure good luck?
  There's no specific requirement. What matters is matching your financial ability. Even a small gold ring shows sincerity enough—no need to buy too much and create financial pressure.