Hana Mascot was established as a specialized product line of Hana Dalat, focusing on building and developing the mascot girl named "Hana," who represents the brand as well as Da Lat City, where the brand originated from.

Da Lat is the capital city of Lam Dong province. It is a famous tourist spot for many Vietnamese and is known for having a fresh and cool climate with diverse vegetation. The Hana mascot, created by the gifted sources from nature in both terms of material and concept, always appears with images of plants and flowers, no matter if she is drawn on a fan, a notebook cover, or other items. 

Furthermore, traditional and natural materials are prioritized by the artisans when hand-making the products, with Zó paper or cotton fabric being the most notable. All of those elements can help the owner of a Hana item imagine how peaceful Da Lat City is, with its signature pine tree forest and the cooling breeze sweeping through the skin of people as they walk down the street.

Because of its great love for that city, Hana Mascot wants to spread that feeling to more people. Not only that, the brand also desires to be a playground for businesswomen from across Vietnam who are starting up, then spreading the cultural beauty of the country everywhere together, based on the philosophy of "Truth, Kindness, and Beauty."