Who's Brewing Up the Best? "Cà Phê Sữa" Event Creative Idea Contest Update

After announcing, the creative idea contest for "Cà Phê Sữa" event has attracted huge interest and creative spirit from the participants as well as those who are passionate about Vietnamese coffee. CHUS was very surprised and excited by this enthusiastic response from talented young people, especially those who have a great love for Vietnamese coffee.  

Who will emerge victorious with the most unique event idea?

Nearly 100 applications from all over the country were sent to the Organizing Committee's mailbox to participate in the contest to create ideas for "Cà Phê Sữa" after only 2 weeks of notice. CHUS team is extremely impressed with the unlimited talent and creativity that have been shown clearly through each entry.

After many days of careful selection, the 14 best teams were selected to enter the appraisal round. Here, ideas will be evaluated in detail for feasibility and level of creativity.

The two most prominent teams, "Cà Hê" and "Bạc Xỉu", attracted attention with their unique approach to the problem, explosive creativity and high practicality.

Thanks to a clear and convincing plan, these two teams successfully advanced to the final round - the live presentation round with CHUS's Team Leader.

Information about the creative idea contest for “Cà Phê Sữa”  

The main theme about the offline event "Cà Phê Sữa" is about cà phê sữa - Vietnamese milk coffe. This’s one of the typical drinks of Vietnamese cuisine and the Vietnamese culture of enjoying coffee. Thereby honoring the richness of Vietnamese coffee.

Contestants will develop an idea plan for CHUS's "Cà Phê Sữa" event in a truly new - different - creative format! Attached is a communication plan to reach coffee lovers in Vietnam.