Moc Truly Hue, a brand from Hue, in central Vietnam, offers exciting culinary delights from the region. They specialise in products such as sugar coated fruits and an all natural lotus tea with the motto "preserving the quintessence of Hue cuisine and developing traditional products.” All products of the brand do not use preservatives or colorants, so they are safe for users.

Filled with love for Hue, Huyen decided to return to her hometown to start a business after a long time of accumulating necessary experiences. She wishes to wrap the favors of Hue in Hue-style gifts so that visitors can easily carry them as well as understand more about their homeland's culture. For that purpose, she launched Moc Truly Hue in 2019.

To bring Hue standard products, Moc Truly Hue has worked directly with artisans in the village. The dishes are simple and rustic, featured delicately packaged with beautiful Hue-style and eco-friendly packaging, adding spiritual value to the product. The packaging of Moc Truly Hue is inspired by Sinh village paintings in Hue, combining drawings of Hue landscapes. You will receive not only the delicious specialties of Hue but also the cultural values ​​contained therein.

The brand aspires to help increase the value of Vietnamese agricultural products and improve the life of the local farmers. By showcasing Hue cuisine, the brand preserves the cultural and the traditional values of the place.