“Don’t Buy Anything Yet.”

That's what Injoon, the founder of CHUS, often tells friends and customers when they ask: "What should I buy when visiting Vietnam?"

It might sound unusual, but he simply wants people to find something truly valuable to take home. Injoon understands that among
bustling cities filled with knockoff branded t-shirts and massproduced souvenirs, it's challenging to find products that carry authentic
cultural identity, crafted meticulously by skilled and passionate artisans.

And that's exactly why CHUS was born.

We aspire to become a bridge, helping people discover and choose exquisite handcrafted products that carry meaningful stories of Vietnamese heritage.

Why We Choose Local

CHUS isn't a marketplace for mass produced items. CHUS is a unique platform where we seek out and showcase passionate brands that create quality products with their own stories.

Similar to the Korean concept of "Shin-to-bul-i" (신토불이), meaning that what grows from your own land suits you best, CHUS believes
this philosophyapplies perfectly to Vietnam. 

Prioritizing domestic products isn't just an economic decision toward sustainable living - it's a cultural and emotional choice that reflects each person's individual character.

Every item on CHUS is carefully curated. From handwoven scarves and home decord to natural soaps, coffee, tea, and regional
specialties, we search for products that have:

• Clear origins: knowing exactly where the product comes from
• Superior craftsmanship: made by skilled artisans
• Cultural value: embodying authentic Vietnamese characteristics
• High practicality: useful and meaningful in daily life

Vietnam has countless exceptional products created by talented artisans and craftspeople. These are hidden gems that deserve greater recognition.

CHUS is the place that seeks, introduces, and brings you closer to these precious treasures.

A Korean Founder's Love for Vietnam

Customers and partner brands are often surprised to learn that our founder, Injoon (affectionately called "chú" by the CHUS team), isn't Vietnamese.

Arriving in Vietnam in 2019, Injoon genuinely fell in love with this S-shaped land. He cherishes the friendly neighbors, surprise-filled
small streets, and especially the community's strong bonds. 

To him, Vietnamese people are hardworking, skillful, honest, and brimming with creativity. He believes all these qualities have been
nurtured through a long journey of building and preserving Vietnamese heritage.

CHUS didn't start as a typical startup. CHUS began from genuine emotion, when a foreigner saw beauty in the small things Vietnamese people do daily, yet rarely receive recognition for.

CHUS's Mission: Connecting Quality Vietnamese Products

CHUS serves as a bridge between Vietnamese brands and consumers who care about genuine quality and product value.

CHUS understands that most Vietnamese consumers still hesitate about domestic products due to inconsistent quality standards.
Therefore, we always prioritize quality in everything we do - from selecting brands to partner with, to customer service and market
development. 

We continuously seek higher standards in local craftsmanship and product packaging, gradually elevating Vietnamese products to new heights.

For customers, CHUS is where you discover and purchase Vietnamese-made products with confidence and knowledge.

For local brands, CHUS is a partner that values storytelling, integrity, and sustainable development.

CHUS's Guiding Principle: Customer-Centricity

In our early days, CHUS launched the "Local Selection" campaign, hoping to honor talented Vietnamese artisans and quality local
brands. We tried many different approaches but seemed unable to truly connect with people's hearts.

Recognizing this, we decided to return to our core values: talking with and listening to customers. CHUS believes the answers always lie with you.

"Are Vietnamese products really trustworthy?"

“With so many great import brands out there, why go with local products?”

These sincere questions helped CHUS realize something important: not everyone has a positive view of Vietnamese brands.

So we changed our approach. Instead of trying to convince people about Vietnamese products, CHUS began asking: What truly matters
and brings excitement to you?

Though our methods evolved, CHUS's mission remains unchanged from day one: connecting Vietnamese brands with people who value tradition, appreciate beauty in kindness, and seek authenticity in every product.

Personalized Gifts: An Essential Part of CHUS

Through customer conversations, CHUS discovered something surprising: most people come to CHUS not just for personal shopping,
but to find special gifts for their loved ones.

However, many felt overwhelmed about where to begin.

This discovery completely changed how CHUS views its role. 

Chus.vn isn't simply an online store. CHUS has become a place helping people share truly meaningful gifts - gifts that contain
understanding and genuine affection.

That's why our Personalized Gift Suggestion Service was born. You simply need to share:

• Who is the recipient?
• What's the occasion?
• Budget and preferences (if any)

The CHUS team will suggest the most suitable, unique gifts with interesting stories. This makes gift-giving easier, warmer, and more meaningful than ever.

Comments like: "I don't want to give a boring gift," or "This gift is so special, the recipient will absolutely love it!" motivate us to
understand that CHUS isn't just about delivery. We're helping you convey emotions.

Therefore, personalized gifts with unique details like engraved names, printed photos, or memory-triggering elements have become an integral part of CHUS.

We've expanded multiple support channels to always accompany you in creating these memorable moments. Because no two gifts are
alike, just as every person is uniquely special.

Corporate Gift Solutions: Distinguished Through Sophistication

One delightful surprise at CHUS? The warm reception from corporate customers.

Corporate gifts often become boring, generic, and lack personal touch. But CHUS's personalized gift solutions bring a fresh
approach -meaningful, sophisticated, and truly thoughtful.

"These gifts helped express our brand values and made recipients impressed and unforgettable."

"This was the first time partners messaged me directly saying how happy they were to receive gifts with their names on them."

From foreign companies and startups to large corporations, CHUS has become a trusted partner in corporate gifting. We help companies
give gifts that:

• Feature strong local elements
• Reflect brand personality
• Are minimal and practical yet distinctive

With each gift, CHUS provides support not only for the product but also for storytelling, so corporate gifts become cherished
experiences rather than mere formalities.

What People Love Most: Local Flavors

Do you know which product category grows fastest on CHUS? It's Food & Beverages.

This is also our most popular product group, significantly outperforming other categories. Many customers initially come to CHUS for
gifts but become "addicted" to local snacks, teas, coffees, and regional specialties - items hard to find in regular supermarkets or convenience stores.

That's why we've updated our website's user experience (UX) to better highlight products in this category. Our goal is helping you
easily discover, taste, and take home Vietnam's most authentic local flavors.

We’re Always Evolving

Regardless of changes, CHUS maintains one unwavering mission: connecting passionate local brands with customers who love Vietnamese values.

We'll continuously improve and listen, working toward one sole objective: helping kind customers find and support Vietnam's most
dedicated craftspeople and their exceptional products.

This journey isn't easy, but it's truly worthwhile.

And we hope you'll be part of this meaningful journey with CHUS.

Ready to discover authentic Vietnamese craftsmanship? Explore our curated collection of handmade products and find your perfect gift
today.