Over 500 businesses have trusted CHUS every holiday and Tet season - this corporate gifting trend proves that the era of "just for show" gifts is over. Modern gifts must meet three golden criteria: reflect brand values, create memorable experiences, and deliver clear ROI.

So what's the secret that makes CHUS the top choice - from same-day delivery to easy personalization?

Modern corporate gifting trends are growing stronger

Modern corporate gifting trends are growing stronger

Why Are Corporate Gifts So Important?

The Role of Corporate Gifts in Modern Business

Today's gifts have moved far beyond the concept of "giving just to give." As this trend evolves for 2025, personalization, sustainability, and practicality have emerged as key factors that every business needs to understand.

Modern gifts must meet three golden criteria: reflect brand values, create memorable experiences for recipients, and deliver clear ROI for marketing activities. These aren't just simple gifts - they're silent communication tools between businesses and their partners.

Make a great first impression with gifts designed specifically for your brand

Make a great first impression with gifts designed specifically for your brand

Real Impact on Business Relationships

Giving appreciation gifts to customers isn't just a polite gesture - it's an important business strategy to increase loyalty and strengthen brand identity.

Small and medium enterprises contribute 30-53% of total GDP and all recognize the importance of maintaining relationships through corporate gifts.

Lasting business relationships start with meaningful gifts

Lasting business relationships start with meaningful gifts

Gift Recipient Map: From VIP Clients to New Employees

Each audience has different psychology and expectations. Understanding this helps businesses choose gifts that are "right person, right time."

External Clients and Partners

  • VIP Clients: Need premium, exclusive gifts that show special appreciation. They often prefer high-end products like imported wine, single malt whiskey, crystal glass collections, and gift sets combining premium foods with wine.
  • Loyal Customers: Gifts that show recognition and desire to maintain long-term relationships.
  • Potential Customers: Light promotional gifts to make a good first impression.
  • Strategic Partners: Corporate gifts that demonstrate the importance of partnership.

Categorizing audiences helps choose gifts that match each customer group's psychology

Categorizing audiences helps choose gifts that match each customer group's psychology

Internal Company Staff

  • New Employees: Popular welcome gift options include personal notebooks, water bottles or thermal mugs, hoodies or uniform t-shirts, hats, backpacks, storage devices, computer mice, and other useful office accessories.
  • Outstanding Employees: Gifts that recognize achievements and boost morale.
  • Leaders: Commemorative gifts for special occasions or job transfers.

Investing in employees means investing in the company's future

Investing in employees means investing in the company's future

Business Types and Different Gift Needs

Each type of business has different culture, budget, and goals. Understanding each group's characteristics helps choose more suitable and effective gifts.

Small and Medium Enterprises

Characteristics and Needs

Small and medium enterprises typically look for gifts with high practicality, reasonable prices, and easy logo printing.

Suitable Products

They prefer products like notebooks, pens, thermal mugs, or small gift sets.

International Companies and Large Corporations

Premium and Luxurious Standards

This group demands higher standards for quality and design. One highlight of premium Tet gifts 2025 is gift sets combining imported wine with other premium products like English tea, Belgian & Danish cookies, or nutritious nuts.

Media and Service Companies

Creativity and Modernity

With their creative work nature, they often seek unique gifts with artistic value or modern appeal, like smart technology products.

Understanding each industry's characteristics helps choose gifts that fit corporate culture

Understanding each industry's characteristics helps choose gifts that fit corporate culture

>>> Read more: Corporate Gifts: How to Increase Customer Loyalty by 70%?

Based on market research and consumer trends, several corporate gift product categories are especially favored in 2025.

2025 Trend: Gifts must be both beautiful and practically valuable

2025 Trend: Gifts must be both beautiful and practically valuable

Upgraded Traditional Gifts

Classic Gifts with Modern Versions

Premium Notebooks and Pens: Always a safe and practical choice. Can be engraved with names, logos, and come with elegant boxes.

Thermal Mugs/Cups: Thermal bottles, office supply sets, or desk plants that are both practical and convey meaningful messages about environmental protection.

Vietnamese Art and Culture

Paintings and Decorations: Rich in Vietnamese culture like Dong Ho paintings, Bat Trang ceramics, or handcrafted art pieces.

Practical Office Gifts

Unique Personalized Accessories

Engraved Business Card Holders: Made from natural wood or premium leather, can be engraved with names and titles. Though small, these gifts are very meaningful for leaders.

Professional Leather Wallets: Handcrafted leather products with brand logo printing capability. Both practical and classy.

Workspace Decorations

Wall Art and Picture Frames: Handcrafted art, natural wood frames that create focal points for offices.

Relaxation Decorations: Beeswax candles, herbal essential oils, or natural scent diffuser sets that make workspaces more comfortable and pleasant.

Health Gifts

Growing Health Awareness Trend

Herbal Tea Sets: Not only nutritious, these gifts also send a deep message: "Let's stay healthy and happy together in every moment of the new year."

Mini Massage Devices: Compact massage machines with smart features, perfect for appreciating customers.

Organic and Natural Foods

Functional Foods: Organic products without harmful chemicals.

Premium Gift Sets

Combining Multiple Products for Complete Experience

Wine + Accessories Combo: This is the perfect combination in corporate gifts, bringing wonderful experiences to recipients while showing the company's thoughtfulness in gift selection.

Culinary Gift Sets: Regional specialties, premium confections, or unique spice combos.

How to Choose Effective Gifts?

Scientific Process Instead of Intuition

Choosing corporate gifts isn't just about picking beautiful products. You need a scientific process to ensure investment effectiveness.

5-Step Gift Selection Process

Step 1: Define Objectives

  • Strengthen customer relationships?
  • Appreciate employees?
  • Promote brand?
  • Score points with new partners?

Step 2: Analyze Audience

  • Age, gender, job position
  • Personal preferences (if known)
  • Relationship with business
  • Their corporate culture

Step 3: Set Budget

  • Divide budget by audience groups
  • Calculate personalization costs
  • Reserve for unexpected expenses

Step 4: Select Products

  • Match corporate culture and brand values
  • Ensure quality
  • Allow logo printing/personalization
  • Practical and meaningful

Step 5: Evaluate Effectiveness

  • Collect recipient feedback
  • Measure impact on business relationships
  • Learn for next gifting occasion

5-step process helps choose effective gifts, avoiding budget waste

5-step process helps choose effective gifts, avoiding budget waste

Common Mistakes

Avoid Common Psychology Traps

Choosing Gifts Based on Personal Taste: What matters is what the recipient likes, not what the giver likes.

Ignoring Cultural Factors: A gift might suit one culture but not another.

Strategy and Budget Errors

Not Personalizing: A generic gift only has temporary value, but a personalized corporate gift leaves a lasting impression.

Choosing Gifts Too Cheap or Too Expensive: Need to balance quality and budget, avoid creating pressure or diminishing brand value.

Avoid common mistakes when choosing gifts to achieve optimal results

Avoid common mistakes when choosing gifts to achieve optimal results

Where to Find Reliable Gift Solutions?

How to Choose a Trustworthy Partner?

Vietnam's corporate gift market has many options, but not every supplier meets modern business standards.

Criteria for Choosing Corporate Gift Partners

Essential Factors

Product Diversity: Rich inventory from traditional to modern gifts, from affordable to premium.

Personalization Capability: Personalized Tet gifts are increasingly establishing their position in the 2025 Tet gift trend. Products like engraved pens, business card holders, or logo-engraved leather wallets not only bring uniqueness but also create deep impressions for recipients. Give gifts with your own mark through custom name and logo printing services.

Professional Services and Processes

Professional Consulting Services: Understand industries, customer audiences, and can provide suitable suggestions.

Transparent Work Process: Everything from quotes and design to delivery has clear procedures.

Choosing reliable partners is the key to successful gift-giving

Choosing reliable partners is the key to successful gift-giving

>>> Read more: Top 10 Best-Selling Corporate Gift Products at CHUS 2025

CHUS - Made in Vietnam Gift Solutions

Why Do Over 500 Businesses Trust CHUS?

At CHUS, corporate gifting is no longer complicated - just choose, personalize, and deliver directly. Order with just a few steps - with customer care support providing quick consultation, helping businesses save maximum time.

As an e-commerce platform specializing in handcrafted gifts, personalization, and Vietnamese culture, CHUS understands Vietnamese businesses' needs in finding gifts that are both quality and culturally authentic.

Same-day delivery within the city - gifts ready for immediate delivery, no worry about delays when you have urgent needs.

From Mid-Autumn Festival to Tet New Year, CHUS always has new, beautiful gift collections specifically for business customers.

CHUS - Made in Vietnam gift platform trusted by 500+ businesses

CHUS - Made in Vietnam gift platform trusted by 500+ businesses

CHUS's Competitive Advantages

CHUS's Outstanding Features:

  • Fast Delivery - Ready Stock: Hundreds of products always ready for immediate delivery, same-day delivery within the city
  • Easy Personalization: Give gifts with your own mark through name and logo printing services on products and personalized gift boxes
  • Professional Packaging: Every gift is packaged elegantly and meticulously - ready to hand over
  • Easy Online Ordering: Easy ordering with just a few clicks, with one-on-one customer care support
  • VAT Invoice Available: Easy VAT invoicing when ordering through the system, suitable for businesses
  • Special Business Discounts: The more you buy, the more you save with attractive wholesale prices

Superior advantages help CHUS become businesses' top choice

Superior advantages help CHUS become businesses' top choice

Looking for Comprehensive Gift Solutions?

CHUS is a professional gift platform trusted by over 500 businesses every holiday and Tet season, with advantages of fast delivery - VAT available - professional packaging. At CHUS, ordering is easy with just a few steps, every gift is packaged meticulously, ready to hand over.

Contact CHUS today for free consultation and the best quotes.

Gifts ready for immediate delivery - no delay worries, expert team ready to support 24/7 to turn ideas into reality.

Thanh Trường

Thanh Trường

Content Writer

17:02 01/08/2025

Trường is a content writer at CHUS - a young creative who's absolutely obsessed with exploring and sharing Vietnam's handcraft scene. He's convinced that every single gift has its own story just waiting to be discovered, and honestly? These stories are way too good not to share with the world.

All articles by Thanh Trường

FAQs

  • Can CHUS print logos or names on each gift box?
  • How long does it take to receive large gift orders from CHUS?
  • Does CHUS support custom gift packaging?