Cuội Spirit, a jewelry and accessories brand from Vietnam is manufacturing alternative forms of jewellery which can best be described as the perfect confluence between cultural traditions and art. The brand was started by a group of young people who study product design, and they chose jewelry as the medium to express their creativity .

At Cuội Spirit, these creators make jewelry products conflated along with 3 different values: rationality (the materials of products), direct feelings (the direct appearance) and emotions (the deep meanings that customers can feel). Because of that, they produce elegant products with utmost skill and dedication.

Just as the name “Cuội" was a traditional character in Vietnamese fairy tales, Cuội Spirit focuses on rustic beauty but not rawness; minimalism but not simplicity. Moreover, they aim to deliver a cultural awakening in Vietnam through their unique products.