Founded by two Vietnamese women, Thư Đỗ and Trâm Nguyễn, Li:st stands as a vegan beauty brand guided by the principle 'Less is more'. This ethos resonates through all Li:st products, simplifying everything from packaging to ingredients while maintaining effectiveness and convenience.

Li:st products have an EWG Verified of 1-2, ensuring their gentle nature on the skin, catering even to sensitive skin types. The formulas of the products are thoroughly researched, primarily utilizing natural ingredients, aiming to provide the best and safest care for the skin.

Li:st promises to offer a minimalist skincare regimen that ensures high effectiveness, suitable for those seeking a simple and safe way to care for their skin.