When it comes to cosmetics in Vietnam, there has been a rapid increase in industrial products such as whitening cream products, or skin care products made from alcohol of unknown origins. This has partly affected trade for natural cosmetics brands, which promote natural methods that are safe for the health and environment.

With the desire to change people's perspective about natural cosmetics, Moc Huong was born from 4 distinct values: traditional beauty methods of Vietnam, customer service, efficiency with safety and eco-friendly. These factors are separate but linked together at every stage at Moc Huong, to ensure consistency in quality of their products

Besides the effectiveness of each product, Moc Huong wants customers to feel comfortable and secure while using the products. They want their customers to take care of themselves from the purest and finest natural ingredients found.